7 Tips for What to wear to your Brand Photoshoot

When scheduling a Personal Brand Session, clients always ask, “What should I wear?” I’d like to share my top 7 tips for what to wear to your brand photoshoot! Before we get to the details, my best advice is to work with a wardrobe stylist, especially if you are doing an Essential or All Inclusive Personal Brand Session.

A good stylist will take into consideration what will be most flattering on you and relevant to the overall vibe we are going for in our session. If you love styling yourself and you know you got this, GO FOR IT! You know yourself and your brand best! Whether or not you decide to work with a stylist, here are some items to consider when choosing outfits for your Brand Photoshoot.

business owner in home office at computer during a lifestyle branding session in Boston

1. What do you Want to Convey?

Is your brand upscale luxury? Or, down to earth and casual? Your wardrobe should 100% reflect the messaging you want to put out there.

2. Variety

We all need some variety in our lives, and our photos are no different! You don’t want to have 20 photos of you in the same outfit scattered across your social media. Instead, consider all the different hats you wear.

You dress one way when you’re working at home (although maybe we can go a step up from the sweats and unwashed hair here). I'm going to bet you dress another way when you’re meeting with clients, doing a speaking engagement, or shipping out products. Your looks can be multi-dimensional and still cohesive.

Boston Business owner in zebra shirt + red pencil shirt

3. Survey your Wardrobe

Go through your wardrobe with a fresh set of eyes before our shoot in order to determine what you already have and what you need.

What are your absolute favorite go-to pieces?
What do you love about them?
Do any of them fit into your brand?

If yes, great! Use these items as a starting point. Now, think about what you need to complete each outfit - a statement necklace or earrings, a floral skirt for twirling, a ripped pair of jeans, or a cute hat, there are a million ways to refresh a wardrobe staple for our shoot.

4. Give Yourself Time

Choose your outfits and accessories ahead of time. You want to give yourself PLENTY of time to order, try on, and return if necessary.

5. Choose Colors Wisely

Keep your brand aesthetic at the forefront of your mind. Now, I’m not saying that if your brand colors are navy and gold, you should come to your brand session dressed head-to-toe in navy and gold. (please don't do that!) But the colors you choose should complement your brand aesthetic. You can accomplish this in a variety of ways like throwing on some gold bangles to complete your look, or draping a navy blazer on the back of your desk chair.

Bottom line:

If your website and insta feed are all neutral, soft tones, we should not be focusing on a rainbow palette for your wardrobe. That being said, don’t be afraid to strategically throw in a pop of color to grab attention when appropriate.

Man in jean jacket posing for business headshots

6. Ask for Feedback

Try outfits on, take photos, & send them to your photographer. This is a collaboration, so if you’re on the fence about what is appropriate for your brand photos, ask for feedback!

I LOVE helping clients curate their wardrobe for a brand photo shoot.

Woman in royal blue coat walking down brick sidewalk in Boston

7. Fit + Comfort is Priority

Above all, we want you in well-fitting clothes. If something is uncomfortable, too big, or too tight, it will likely translate in the photos. When you feel and look your best, you radiate confidence!

I’ll say this one last time for those in the back:

Try it on BEFORE your shoot

Woman sitting on floor holding cup with design samples during her personal branding session

candid photo of Woman in green outfit sitting holding a coffee cup - highlighting the priority of fit + comfort during a photo session

Bonus Tip

While I highly recommend working with professional hair and makeup for your session, keep in mind that whichever option you choose, it is most important to remember that we are almost always going for an everyday look. If you’re done up with smokey eyes everyday when meeting with clients, then girl, Rock it! But we want your clients to see YOU in your photos, not a done-up, unrecognizable version of you. You’ll be at your best in front of the camera when you look and feel like yourself.

I hope you found these 7 Tips for What to Wear to Your Brand Photoshoot helpful! If you are interested in learning more about Emily O’Brien Personal Brand Photography, or want to schedule your Personal Brand session, contact me here. I can’t wait to hear from you!

Emily O’Brien Photography is a Boston based Photography Studio specializing in Personal Brand and Family Photography.

Five Must-Have Photos From Your Brand Session

The Headshot

This is the baseline for the face of the company. It’s a must have, and it doesn’t have to be boring! Modern headshots are full of life, personality, and do not have to be stiff or boring.

Working photos

Where and how do you work? At a home office? Spread out on your living room floor? In a coworking space? These are your essential newsletter and social media photos… especially perfect for social media stories. People can’t get enough good BTS shots.

Deliverables

Are you product or service based? Either way, you have deliverables. If you’re a products based biz, that’s easy. We need some GORG product shots. If you are service based, it may seem harder to think of what to shoot, but there’s lots of options (here’s where I come in with our brainstorm questionnaire once we book). If you’re a stylist, what will your clients look and feel like when you’re done with them? A luxury concierge service can show what your clients gain from hiring you - more time with their family? Being able to relax and put their feet up while letting someone else do the work? Motivational speaker? How about some audience reaction shots, how do you make them FEEL when you speak?

boston-product-photography-creative-pop-shop-boutique.jpg

Process

What is working with you like? Do you work side by side with clients? Do you work with them virtually? Do you have a shop where you create things? Let your client imagine what it’s like to work with you through photos.

YOU

Home life, hobbies, personality, etc. This is your “know, like, and trust” shot. People want to see you, in your natural setting. What are you like outside of work? Are you a dog lover? Do you have kids? Show your client how they can relate to you

These shots are the perfect starting point for your brand session, but what I love about working with all types of businesses is that every biz is different, which is why we start with our “Brand Brainstorm Sesh” questionnaire and then customize our shoot to your brand specifically.

Click here for more info on brand sessions

Click here for full brand photo gallery

Boston Phographer | Back Bay Watch Co Officially Launches!!!

I am so so excited for the launch of this new Boston brand, Back Bay Watch Co!!! Why? Well partly because I had the honor of doing all the photography, but way more importantly because I BELIEVE in this company. I believe in the product, the integrity, and the proud owner, Mike Lembo. I personally watched Mike pour over every little detail of the watch, making sure the color, quality, and design was PERFECT. Guys, how often to I dedicate a whole post to a specific brand or product? (answer: almost never). I love these watches. Here’s a bit about the company and quality:

Owned and operated by proud Bostonian, Michael Lembo, Back Bay Watch Company is a collection of Boston centric men’s and women’s watches that capitalize on the classic look and feel of the city.

Inspired by the well-known style of the historic Back Bay, with blocks of brownstones, recognizable gold domes, and cozy neighborhoods, each Back Bay watch is intended to represent the city’s staple features that will never go out of style. Named after the iconic streets of the Back Bay, the watches are perfect for those who share their passion for Beantown.

A watch enthusiast since an early age, Michael grew up in Waltham, MA, coincidentally named “The Watch City” for its long association with the watch industry. Michael designs each watch using elements of the favorites from his own collection. Created using top-notch materials like Japan movement, 316L stainless steel, and genuine leather, Back Bay watches can be dressed down while watching Sunday Night Football, add a touch of class for a business meeting, or be the finishing touch for a night on the town.

I can’t go on and on without mentioning Mike’s incredible girlfriend Karen, who works so hard behind the scenes and specifically on our lifestyle shoot in (where else) Back Bay! I loved this photo shoot for so many reasons (beautiful people don’t hurt), but mostly because these watches are SO Back Bay. They fit so perfectly against the brownstone colors and textures. Below are some of my favorite shots, and of course a few behind the scenes.