How to Attract Your Ideal Client from Your Brand Photos | Boston Brand Photographer

Being a Boston-based small business owner myself, if you’re a New England brand looking to take your business to the next level, you've landed in the right spot. As a branding photographer, I am super passionate about helping small businesses and female entrepreneurs create stunning visuals that can help you reach your audience and attract your ideal client with your brand photos.

The Importance of Strong Visuals

First things first, strong visuals are essential. In the world of social media and digital marketing, high-quality photos are a non-negotiable part of your professional brand strategy. It’s not just about them looking amazing, but also conveying your brand’s personality and values.

This is where brand photography and lifestyle shots come into play, your photos should reflect your unique style and story, and make your brand instantly recognizable. Pictures are worth a thousand words, and in the crowded online space we want to be remembered.

Knowing Your Audience

No one understands your audience better than you, and we want to create content that speaks to them. Who are they? What do they value? What problems are they looking to solve? This helps me as your photographer to tailor your photoshoot to reflect what you want to say. This is why we start with a call and questionnaire so that I can build the perfect shot list for our shoot.

Telling Your Brand Story

Your brand story is a powerful tool for connecting with your audience. Behind-the-scenes shots are a fantastic way to give potential clients a glimpse into what it’s like to work with you. This not only builds trust but also adds a personal touch to your professional brand strategy. 

I personally always love to showcase your workspace, process, and team, this makes your brand relatable and engaging. Storytelling through visuals is a trend that’s here to stay, so let’s connect with your clients by showing them the human side (the YOU) of your business.

Attracting your ideal client is really all about showing off who you are and what you do, and really what better way is there than with your brand photos. I’m here to help you navigate the journey and create content that truly speaks to your brand. Remember, great photos aren’t just about looking good—they’re about making a lasting impression. Let’s create something amazing!

Fall Mini Sessions in Boston's South End: Perfect for Capturing the Season | Boston Family Photographer

Overcoming Camera Shyness: Why You Need to Be in Your Brand Photos | Boston Brand Photographer

Maybe you hate the way you look in photos. This is a common theme I hear from business owners, especially female business owners… which is an issue when you are the face of your business. People want to see you! They want to get to know YOU (spoiler, they don’t care if you have a double chin or wrinkles when you smile), but I get it. We all want to look our best in front of the camera.

1. Let’s make you actually look like yourself. Stop judging your appearance based on camera snapshots with terrible lighting and unflattering angles. We’ll set up the good light, with the good angles, and make you look like you

2. Wipe the fake smile off your face. It’s not your fault, but for some of us, a “smile for the camera” is nothing like our actual genuinely happy-to-see-you smile. We’ll help you get the real smiles and leave the “cheese” at the door.

3. Take a deep breath, channel your inner T Swift, and just get over it :) I know it’s easier said than done, but being overly critical of yourself in front of the camera is often a mental block we just need to knock down.

Have you seen our Ebook: 8 Tips to Look Your Best in Every Photo? This is the best resource I send my clients when we book a brand photoshoot.

Camera shyness plagues our everyday life now as it feels like everyones taking pictures all the time, but this is your moment to shine and let the professional photog take care of all the things that make you nervous. A personal brand session is all about letting your audience get a peek behind the business, and give them a reason to get invested in the person, not just the product.

The Ultimate Guide to Prepare for Your Family Photo Session | Boston Family Photographer

Wondering how to get the most out of our time together? Do you have any specific shots in mind already? Have some questions about the shoot? Here is a comprehensive session guide to best prepare you for your Family Photos!

Step 1: Check the style guide for wardrobe.

Step 2: Feel free to send inspiration photos if you have them. If you have a Pinterest board-share it!

Step 3: Answer the questionnaire I sent. It makes all the difference when I know a little about your kids and how to approach them. This is also a great opportunity to let me know if there are any specific shots you really want going into our session.

Step 4: Let the kids be kids and don’t stress if they aren’t “behaving”. Your 3 year old runs from the camera, your 5 year old has no idea how to smile naturally, and your moody 7 year old is done with us before we start. Sound familiar? We are here to make this fun and capture your kids’ true personalities, quirks, silly faces and all. If you are having fun, they will have fun.

3 of my must have shots:

Hugs and kisses

Tickles (or something similar that gets them giggling)

Active playing. Chasing our kids gets sweaty and dirty, and it’s not always glamorous. This is where the real stuff is. The stuff your kids enjoy and more importantly, open up to. All kids are different and if you know what kind of play brings out the best in yours, it is a huge help in capturing their genuine happiness.

Step 5: Go through this checklist to make sure you’re prepared:

1. Make sure everyone is fed and hydrated ahead of time (adults too). Everyone is just more happy when they’re not hangry. Tip: stay away from foods that stain clothes or faces

2. Bring easy snacks and water with you. Snack ideas: cheerios, white cheese, raisins…

3. Have outfits ready ahead of time - like wayyy ahead of time. Pack an extra if you have a young baby, messy blowouts and spit up are definite possibilities.

4. Leave yourself plenty of time. When you need to be somewhere on time, someone will have a meltdown or poop at the very moment you need to leave. Keep your sanity and leave yourself extra time, you don’t want to cut into your session time because your toddler hid his shoes.

5. Bring something your kids love. This is totally optional, but if your kid has a toy or lovey that brings them more happiness than anything else in this world, it would be a great idea to have it with you, and even get it in a few photos - it can make a really sweet memory to look back on. One of my favorite photos of my son is him holding onto his “Lovey” at the end of our family session.

   Now you’re ready for your session! Just show up and have fun with your kiddos.

Reintroduction: Get to Know Your Future Photographer | Boston Brand Photographer

I’m Emily, brand photographer, and creative director of your shoot. I help you plan and execute an amazing (and fun!) photoshoot that is customized to your brand. I’m based in Boston’s South End and especially love to work with the small businesses right in my own community.

This is Mikayla, photo assistant, incredible content creator, and all-around extra set of hands on the day of the shoot.

Who do we work with? Brand photoshoots can scale from 1 individual to a large company. But we LOVE working with small teams. Teams of 1-5 people in any sort of creative field is kind of our sweet spot, as that’s usually where we get to let the inspiration and small team personality shine.

How can we help your business grow? This is where our genius comes in. (see our blog post about how to create amazing mood boards) A pro photog should be able to create great images, but a brand photographer should be able to create compelling images that attract your ideal client. When we work together, we try to gain as much insight into your brand as possible, so that every image we make is intentional, unique, and speaks to your brand. Our goal is to show your customers what is so awesome about working with you. (Oh, and we also like to make it fun, because if you’re not having fun, what’s the point)

Using my small business to uplift others is the ultimate win, and I love to see all the ways clients continue to use their images after the shoot. Let’s uplevel your branding together, we can’t wait to work with you! 

Families That Book Every Year, With The Melahouris Family | Boston Family Photographer

Another family that I am so lucky to see for portraits year after year is the Melahouris family. I’ve been with this trio since 2017, all the way from mom’s maternity shoot and the newborn phase to this year with a kid who’s grown up right before my eyes. Looking back on their outdoor sessions each fall is always a fun reminder of how quickly it goes, and how worth it it is to capture family memories at each new stage.

Their silly and cheerful son has always been a great sport about dressing up for an early morning photoshoot (especially if it means a treat before school with mom and dad, and this year was no different. The family tried a new location for them this year, and we made our way to Great Brook Farm on a chilly fall morning that turned into a gorgeous day.

Between (and during) the shoot we worked in some running around, tickles, and maybe even a visit to the animals on the farm. Having a big outdoor space is so great for shoots with kids because we can switch up locations and keep them engaged without pulling focus from the task at hand, capturing those precious candids with your kid!!

As fall approaches and lots of families start thinking about taking their yearly photos, I always get excited thinking about what new faces I’m going to meet this season that might become old friends within time.

Taking your family photos is such a special time, and should be something you can cherish for a long time. I am once again so thankful for the amazing families I get to visit each year and the memories I get to leave them with to look back on for the years to come.

Creating Curiosity: How to Reach the Small Business Owner with Revby | Boston Brand Photographer

This month I get to spotlight a shoot where I had the pleasure of working with the team of awesome individuals at Revby. Revby is a small business technical assistance provider, and business, marketing, and market research consultancy based in Boston, Massachusetts, and makes it their mission to create a real, human connection with each and every client they work with. As a small business owner myself, I was excited to help them level up their content and give their personal branding the look they were striving for. 

They came to us during a rebrand, looking for original content to highlight their team and how they work together to create a personal experience from one small biz to another. Revby being a smaller team allowed us to focus on the size of their agency, and how amazing it is for clients to get a personalized experience that works for their unique business.

Going into the shoot I also knew one of their main goals to connect with their audience was not just curiosity, but also inspiration. They want the people they work with to have confidence and to be able to approach their small business with energy and motivation for success. We were able to showcase the fun but hard-working dynamic of their group, the images make you feel like you’re sitting right down in the office with them.

We wanted to focus on their team as a whole, and how they collaborate for each client, with their Back Bay, Boston office as a backdrop. I was so excited they wanted “personality” headshots, those are always a blast to do, especially with a team that has so much personality to show. (They had really fun inspiration photos) It’s images like these that really show off the people behind the brand, and the warm, friendly faces you’ll get to know by working with them

I love working with teams and capturing the unique dynamics amongst every group of people, and I can’t wait to work with them again in their branding journey.

Furry Friends Welcome: Including Pets in Your Family Photo Session | Boston Family Photographer

Are you ready to capture some magic of family memories? Here’s something I’ve learned as a family portrait photographer (and dog mama) here in Boston... Bring. Your. Pets. I'm all about capturing the authentic love and fun you have with your family – and that includes your furry, four-legged members too! So, if you’re second-guessing why your dog should be a part of your next family photo session, let me tell you.

You know those candid, natural expressions that make your heart melt? Well, your dog is practically a pro at delivering those on cue! Having their silliness for your photos brings an extra layer of joy and spontaneity to your family portraits, especially with your kids. Your fur babies can be a familiar distraction that keeps your kids from a mid-photoshoot tantrum and also provide the sweetest candids.

Including your dog is especially fun with an outdoor session. Picture this: your family, some classic New England fall vibes, and gorgeous weather. Sounds incredible, right? I have some tips to make it as smooth as possible.

1. Bring a dog wrangler! If you’re able to, have a friend or family member tag along and be there to hold leashes and keep your pet entertained when they’re not in front of the camera so your focus can be on enjoying the moment.

2. Check-in with me ahead of time. Is the location you want to go to dog-friendly? What are the busiest times of day? If your dog is very easily distracted, then an in-home session might be the perfect way to keep them included.

3. Is your dog good with other people and other dogs/wildlife? A great pet-friendly option means that your dog will likely not be the only pup around, or even the only animal around. If your dog is a hunter like mine, the geese along the Charles River might pull a lot of focus, but a chill dog (like Cooper here) wasn’t even phased.

4. Easy on the treats. Like kids, treats can be a great way to motivate your dog, but don’t break them out too early and risk the crazed-treat-obsessed-dog look. You know your dog best, and if they don’t stay calm with treats involved, we may want to hold off on showing them.

As a mom and a photographer, I get it – getting the perfect shot with kids and pets can sometimes feel like herding cats (or dogs!), but trust me, they’re so worth it. Including your dog isn't just about capturing adorable memories – it's about celebrating the bond that ties your family together. Your dog isn't just a pet (ours will always be our first baby!), they're a cherished member of the family, and they’re pretty darn cute.

So, whether your dog is a seasoned poser or a playful puppy with a mind of their own, it’s worth considering if it makes sense to bring them. Your dog is always welcome in our family photo sessions, and we can’t wait to meet them!

Utilizing the Location You Have for An Amazing Photoshoot | Boston Brand Photographer

I want to get real about a game-changing aspect of brand photography – the art of making your chosen location fit you and your photo shoot. I’ve spent years photographing personal brand projects not just in Boston but throughout New England, and I know it can be hard to decide on a location that does everything you want it to and more. So, where do you start?

Location is extremely important as we plan our branding shoot, but I’m here to tell you it doesn’t need to be as fancy or overtop as you may believe. Whether you're vibing in your cozy living room or soaking in the cityscape outside, it is possible to make one space the center of your visual storytelling. Trust me, it's all about getting creative in order to create a photoshoot that's as versatile as your brand lifestyle.

My first suggestion to people is always to consider where you’re comfortable working, whether that be your workspace, your office, or even your home. Not every space will be a winner, but often my clients completely overlook the potential of a versatile spot just because they are there every day. Making that space come to life is exactly what’s going to make your brand photos stand out. Don’t feel discouraged because you’re shooting in the spots of your everyday life, get excited! Being familiar in a space not only reflects on you in the photos but also reflects where the guiding force behind your brand comes from.

Bringing the versatility out of the spot we choose is all about maximizing the space. This is done by switching up the looks, poses, and angles, Simple changes in perspective can turn a familiar spot into a whole new visual experience. Remember, it's not just about the location; it's about how you frame your story within it.

If you still don’t believe in the dynamics of your spot, I’ve covered tips on making your workspace look and feel more photogenic, prepping your space with a few small details can make all the difference in the look and feel. My goal is to debunk the myth that you need a glamorous setting for a killer photoshoot. Your living room, your favorite cafe, or that cozy corner in your workspace – they're all potential gems for your photographer. Embrace the simplicity and let your brand personality take center stage.

Families That Book Every Year, With the Laliberte Family | Boston Family Photographer

As someone who has been photographing families in Boston for a long time, it’s always a good feeling to see a familiar name pop up in my calendar year after year. When parents trust me to capture special memories and milestones of their kids growing up, it is a huge part of what makes my job so worth it. Watching only children turn into big brothers and sisters, or tiny newborns becoming crazy toddlers, it’s all so special! Every year our shoot gets to be a completely one-of-a-kind experience, and getting to know them through the years helps us document their true personalities.

When it comes to photographing siblings, the Laliberte family has it on point. With three young boys who are FULL of energy, the shoot is never boring, never shy, and always a blast. I feel like every session I get to see them fall more into their roles as big, middle and little brothers who love to taunt and annoy each other, but also play together and cheer each other on.

Every kid has such a unique personality when it comes to family photo sessions, and it blows my mind every time a kid who was once slow to warm up turns into my bestie for the day. With the Laliberte fam I never know what direction the boys will take us for photos, and when I let the kids lead the charge, the photos are always some of the best. Will we be hanging ornaments off the christmas tree, roasting marshmallows, or throwing the football around?? Would it be crazy to do all 3 in one session? Nope! The candid magic starts where the posing ends, and those Laliberte brothers know how it’s done.

Family photos should be an experience we both get to look forward to every year. I get to check in with my awesome client families and see how they’ve grown, and you get to go home with memories to cherish for a lifetime at every age.

How to Win at Mother's Day This Year | Boston Family Photographer

This is my favorite post to write every year. Last year I did something I’ve never done before,  I gave away TWO mini sessions, and I was so amazed by the sweet nominations, I have to do it again this year! One will be nomination based, and the other will be chosen at random. Here’s how to enter:

1. To nominate yourself, a friend, sister, or any other mama who deserves this, respond to this email with a sentence or two on who you are nominating and why she deserves it. 

2. Click the “Contact page” link enter in your email address to be entered. That’s it! You will be entered to win a mini session, winner will be chosen at random.” You don’t need a reason (isn’t being a mother enough of a reason to deserve nice photos of you and your kids?)

Two winners will be chosen: one at random, and the other will be chosen by me from nominations. Both winners will be selected on Mother’s Day, Sunday May 12, 2024, and posted on my Instagram story at 10AM.

Important! Mini sessions will take place next Saturday, May 18 at 8:15 and 8:30AM in the Boston’s South End. If you are chosen as a winner, you must be available for this time slot.
*Rain date is Sunday, May 19 8AM and 8:15AM.

As usual, here’s a sweet video of my fav mama photos from this year <3 

Enjoy, and this is your reminder to ask your partner or another family member to take a photo of YOU WITH YOUR KIDS.

Capturing the Magic: Top 5 Tips to Photograph Kids Products WITH Kids | Boston Brand Photographer

Kids are an important part of the process when it comes to branding for what kids like and want to see, so why wouldn’t they be a part of the process? This blog includes our tips and tricks for how we roll with the incredible chaos of a kid’s brand shoot, and how we photograph kids’ products that appeal to parents AND interest their kids.

Be flexible!

We may have a grand plan for (our model) the child, to sit on a stool, surrounded by flowers, with the perfect sunlight falling over them. Sounds like a dream, right? Well, sometimes, reality has different plans. If the kid decides that our plan is not the same as theirs, it's essential to roll with it. Flexibility is a superpower, we are always prepared to embrace the unexpected, pivot when needed, and sometimes, let them think it was all their brilliant idea. After all, magic often happens when we let go of rigid expectations and go with the flow; kids know what’s cool and fun to their own brains and they usually surprise us with what they come up with by just playing.

Connecting with Them

Years of working with kids has taught me that above all, connection is key. Every child is unique, with a distinct personality that dictates how they respond to the world around them. Some are all about silliness, others thrive on compliments, and then there are those who really just want a quiet, safe space. It is so important to pause and make time to understand and connect with each child individually. Building that relationship of trust and making them feel heard is going to open the door to genuine expressions and authentic moments that truly shine in the final photos.

Become an Observer

On a photoshoot, it can be easy to get caught up in the director's role, after all, we love having a good shot list! (IYKYK) But sometimes, the best moments unfold when we step back and just watch what they do naturally. Kids are genuinely curious and creative little geniuses. Given the space to explore on their own terms, we often find ourselves capturing pure, unscripted magic. My extreme type A personality can have a tendency to over-direct, but it's a delicate balance between guiding the shoot and allowing their playful spirits to take the lead.

So, there it is – a sneak peek into the world of kids' brand photography and how we approach it. Our guidelines are: Stay flexible, focus on connections, and step back and observe. The spontaneous shots that we end up with are often my long-time favorite photos.

Families That Book Every Year, With the DuBuc Family | Boston Family Photographer

What makes families keep choosing me, your trusted Boston family photographer, to capture those precious moments year after year? I think it has a lot to do with the pictures, but it’s also about the relationships. You want someone who knows your family, who knows how to talk to your kids and deal with your grumpy husband (just kidding dads, we love you!) It’s like a mini reunion every year and I love already knowing the kids going into a session.

If there is one thing I love about family photography, it’s watching families grow and evolve year after year. It's like having a backstage pass to the most heartwarming show on Earth. Seeing your little ones go from crawling to conquering the world, capturing the subtle changes in your dynamics, and freezing those moments that make your family uniquely yours - I live for it.

I also love seeing moms and dads go from rookies with newborn babies to experienced veteran parents of confident, well loved kiddos.

As a mom of a 2 and 4 year old, I feel like they are different people everyday. This time while they are little is fleeting, and I want to capture everything (which is maybe why we all have 1,587,000 videos of them on our phones), but having these yearly sessions to put in an album and look back on, is one tradition I look forward to and will always prioritize.

So, cheers to our yearly tradition of freezing time and creating a visual diary of your family's incredible journey. Whether it’s for spring blooms, summer on the beach, fall foliage, or braving a snowy winter session, I hope to see you again this year.

Moodboarding: How to Inspire Your Brand Photos with Stunning Digital Visuals | Boston Brand Photographer

Picture this: You have booked your brand photoshoot, and you’re ready to make a statement with gorgeous, on-brand images for your website, but you arrive, and the vibe is “bright and casual”, not the “upscale and elegant” vibe you were going for. Didn’t you talk with your photographer about this beforehand?

Moodboarding (or modern-day Pinning on Pinterest) is THE best way to communicate what you want your branding photoshoot to look like to your photographer. In our initial conversation, I ask a lot of questions about your brand, your ideal client, and especially about what you want your photos to look like. As much as we chat about this, there is no replacement for visual representation. As I tell my clients, “modern farmhouse magic” can translate totally differently to two people. It’s always best to have visual inspiration to communicate your “dark, sophisticated, moody” or “bright, cheerful, casual” vibe.

Where to Start:

Create a Pinterest board you can share with your team. This part may feel like homework but it’s so fun, this is where your brand personality can really shine! Pinning images that reflect your brand's values, mission, and personality helps you define and communicate your identity visually. It's like giving your brand a voice without saying a word.

To Create your own Pinterest Inspiration Board:

1. Create a new board: "your business name brand photoshoot" and check the box to keep it secret

2. Search relevant terms. Use words to describe your brand, "bright, modern, minimal", and words relevant to your industry. This might look like "bright modern interior design brand photoshoot ideas" or another iteration of that. The goal is not to find exact images we will replicate, but to use your board to come up with the overall brand aesthetic that you are going for.

3. You'll want about 10-15 images on your board. You want to have enough variety, but too many could start to lose focus on the main concept.

4. Share your board with your team.

That’s it! Now you and your team of marketers, web designers, hair and makeup artist, and photographer will all be on the same page to help you create stunning visuals that are on brand for your business.

Visual Content Calendar: How to Plan a Year’s Worth of Social Media from One Photoshoot | Boston Brand Photographer

It feels like in the last few years we have really entered the era of the small business, so many more people are looking to shop locally and establish relationships with companies and people that they want to use over and over again. As a personal brand photographer, I’ve worked with many brands in and around my South End neighborhood of Boston, Massachusetts, and I can’t emphasize enough the value of taking personal brand photos. Investing time and resources in a brand photoshoot to capture the essence of your personal brand to share with the world is crucial to growing and having your name passed down the line by your clients. But once you’ve done so you might be thinking what do I do with these images now?

 With a gallery of professional images that beautifully represent your business in your hands, how can you use them to get the most out of every photo? In this guide, we'll explore the importance of these brand photos and dive into strategies for maximizing their potential through a long-term social media plan. We want you to have the power to elevate your online presence and uplevel your business!

The Importance of Brand Photos

Your brand photos are so much more than just product photos or a headshot; they are a huge part of your online identity. In a digital age where first impressions matter, professional brand photography sets the stage to convey your personality, values, and the unique story behind your business. Once you have your gallery in hand, the key is to not wait! Let’s start planning so these images can become an innate part of the way clients recognize you and your brand.

Using Your Professional Photos Wisely

While it's tempting to use your brand photos across all your social media channels all at once, you want to make sure you’re using them in the best places possible. Use your favorite or most impactful images for key social media posts or announcements, or on your website. By focusing on quality over quantity, you maintain a consistent brand image, without overusing the photos to the point where you have nothing left to post in just a few weeks. Remember, these images were a labor of love, so use them wisely to maintain engagement and interest without getting repetitive

Tips for Yearlong Content Planning

To ensure a steady stream of captivating content throughout the year, consider creating a yearlong content plan. This may sound overwhelming, because who really knows what they want to post in December when we’re just barely moving into February? Start by outlining your goals or themes for each month, and aligning them with your business objectives and promotional activities. This allows you to strategically incorporate your brand photos into campaigns, product launches, or seasonal content. If you post a lot of content, this may mean planning a photoshoot each quarter, or twice yearly. If you don’t need daily or weekly content, that could mean just one brand photoshoot per year. By planning in advance, you'll be able to budget accordingly, plan your entire content calendar, and save yourself the time and stress of what to use and when. Remember, plans can always change.

A brand photoshoot is a powerful investment that is a huge part of establishing your brand in the online world. Use this as a guide to show off the full potential of your brand photoshoot, laying the groundwork for a successful social media presence to connect with your audience and uplevel your business!

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Unexpected Moments: Embracing Imperfection in Family Photography | Boston Family Photographer

If there is one thing I love about photographing young kids, it’s capturing their genuine, candid personalities, with all of their sweet little expressions. Who doesn’t want to freeze a moment of their kids’ real laughter, and happiest smiling face? But we all know that is not them 100% of the time. Our kids have emotions (LOTS of them). They have focus, energy, passion, deep thought, needs, desires, and opinions. And a lot of those feelings aren’t displayed with a smile on their face, and that’s okay!

I am the biggest cheerleader for letting kids be kids, just because they are unpredictable does NOT mean your family session will be a bust. I promise you’re going to want ALL the genuine silly, quirky expressions to compliment the laughing, smiling ones.

When we ARE going for the smiley photos, don’t say cheese. I know, I know, “cheese” has been a go to since before we can remember. But usually saying cheese is a temporary fix that gets old quickly, and only really results in stiff smiles instead of those natural grins you were hoping for. Family photos are the best time to let go and get silly, and no one knows how to make your child laugh better than you do!

After years of working with families and having kids of my own, I’ve learned the best way to photograph children is to be flexible and observe. Sometimes what you plan for isn’t what you’re going to get, but your kids are awesome! Whatever comes to them naturally during our session is often infinitely better than anything we could’ve posed, especially with littles. Giving them the space to do their own thing works wonders.

Embrace their true expressions. The silly face, the mad face, the curious face, the shy-burys-her-head-in-your-shoulder face. There are so many faces that create picture perfect moments, and they’re even better because they’re authentic. If we set our goal to capturing your kid in their true authentic self, you’re going to walk away with a beautiful collection of fun, candid, lifestyle photos that you will love and cherish forever.

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Top Visual Branding Trends of 2024 for Women-Owned Small Businesses | Boston Brand Photographer

In the ever-evolving landscape of visual branding, small business owners are increasingly utilizing the power of a personalized experience. As a Boston-based small business owner and photographer, I know how important it is to stay on top of visual trends to effectively speak to the audience of women-owned enterprises. In 2024, brands are gravitating toward minimalism, candid realness, bright colors, and authenticity. Embracing these trends will uplevel your brand photography and resonate with your target audience.

Embracing Minimalism

The "less is more" philosophy has never been more relevant in visual branding. Minimalism conveys a sense of sophistication but also ensures that your message is clear and impactful. When photographing I like to focus on creating images that are clean, uncluttered, and utilize simplicity to highlight the most important parts of your brand. Whether it's a product, a service, or the entrepreneurs themselves, minimalistic visuals allow the audience to focus on what truly matters.

Bright Colors

Vibrant colors within your brand photos can add that extra pop to your content without being overpowering. Bright colors are stealing the spotlight this year from fashion to home decor to photography, don’t be afraid to embrace them for that little shot of energy you may be lacking in your visuals. They’re not just a trend but a statement, let your images help you incorporate modern vibes within your existing brand landscape.

Getting Real

The trend in 2024 leans heavily towards capturing natural expressions and candid moments. Gone are the days of stiff, posed photographs, your audience wants to work with REAL people. As a photographer, I strongly encourage my clients to be themselves during the shoot. Documenting genuine smiles, laughter, and authentic interactions adds a human touch to the brand. This element of realness is tangible through a screen and creates a more relatable brand aesthetic for your audience to connect with. 

In a world inundated with curated content, authenticity stands out as a breath of fresh air. Let the heart and soul you bring to the brand shine through, showcase the genuine faces behind the business, the passion that drives it, and the unique stories that make it memorable. By weaving authenticity into your visual storytelling, you not only become a recognizable part of your client's brand but also build personal trust.

Incorporating Trends into Your Brand Aesthetic

Staying relevant while also appealing to your target audience can be difficult in today’s ever-changing social media landscape. It’s important to keep up with trends and determine what already flows your existing brand aesthetic. No one understands your brand’s audience better than you, so start adapting your content and brand photography to not only reach your current following but to reach newcomers as well.  Maintaining consistency in theme across all platforms will ensure a cohesive and recognizable brand identity that aligns with the evolving visual preferences of 2024.

In the realm of brand photography for women-owned small businesses, the emphasis on authenticity, minimalism, and natural expressions is shaping a new era. By staying attuned to these trends and seamlessly incorporating them into your photography, you not only uplift your business but also contribute to the success and visual identity of the inspiring female entrepreneurs you work with. In 2024, let your lens capture the authenticity, simplicity, and genuine connection, helping small businesses thrive in the ever-evolving digital landscape.

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2024: What I’m most excited about this year | Boston Family Photographer

Everyone has different ideas of what a new year will bring, but this year I decided not to make any resolutions. No health binge, no dry January, no big goal setting (not yet anyway). I am choosing one word for 2024: PLAYFUL. With my kids, and in business, to be more intentionally playful. I’m incredibly task oriented, so my type A personality may not forgive me for this, but I’m sure my kids will love it. Instead of goals, I made a list of the 5 things I am looking forward to most in 2024:

1. Expanding the way I photograph families

   Capturing families in an authentic way is always a question on my mind. How can we photograph the good stuff? Not just the looking at the camera smiling, but the moments that are personal to your family. I’m constantly looking for new ways to recreate and capture the magical dynamic you have with your kids, and this year is no different. I LOVE my slower season for this reason. It’s time to reset, reflect, learn, and be inspired.

2. Reflecting on 2023

   I finally get to look back and reflect on the end of 2023 family portrait season! This is also a reason why I love January so much - I get to go through all 2023 photos and curate my website and blogs with all new content.

3. Connecting with colleagues and fellow business owners

   Each year I try to collab with at least two other businesses on a creative project. Getting to know other local businesses and be creative together is always a fun and inspiring opportunity. 

4. Finding new locations

   Location scouting is a HUGE part of the service I offer to my family portrait clients! I don’t ever expect families to know what location is best for their session, and on top of that, to know what time of year, day of the week, and time of day is best for each location. Having the knowledge and experience to choose locations and times based on season, crowds, and sunlight, is a big part of how I serve my clients.

5. Non-negotiable, designated time with my family

   I am really proud of how I executed on this in 2023 and am excited to do the same in 2024. In the past, I’ve always based my schedule around my business, I let client need run my calendar (because I really do love my clients and want to serve them)! Since becoming a mom 4 years ago, I have slowly been regaining control, setting boundaries that I actually stick to, and even taking a full month off each year (see that blog on how I do it here)

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In home sessions and why I love them | Boston family photographer

Your home is special to you. This is number one. It’s where you create a great majority of your family memories, and it’s where you all feel comfortable. I didn’t actually realize how true this was until we did our own family photos in our home last winter. There’s something about the photos in our bed that just hits 

1. It’s easy. This sounds like a simple answer, but if you have young kids, and you take away the whole element of getting them out the door and into the car or stroller once they’re ready, it’s a game changer. Just getting them dressed and letting them be make all the difference between a stressful session, and a peaceful session.

2. Weather is not an issue. No checking the weather app every hour leading up to our session.

3. We have more flexibility in scheduling a time. This is a big one. We schedule outdoor sessions 2 hours before sunset or just after sunrise. The longer the days are, the harder it can be for families to schedule an outdoor session. An outdoor session at 6PM may have beautiful light, but also may be harder on your kids’ dinner and bedtime routine. Indoor sessions are usually scheduled around 10AM, so no sunrise wake-and-go, and no witching hour meltdowns.

4. Go with a casual wardrobe. Socks and shoes off, get comfy. I usually recommend lighter, solid colors, and very low pressure coordination. And the best part? If someone gets a stain, just change because you’re at home!

3 Mistakes to Watch Out For on Your Brand Photoshoot | Boston Brand Photographer

Hey there, small business owners and entrepreneurs in Boston! If you're gearing up for an awesome brand photoshoot, we've got some essential advice to share with you. Today, we're going to uncover the top three mistakes you need to avoid to ensure your brand photoshoot is a resounding success. So, grab your notebook and let's dive into this blog post that's all about what to avoid to create stunning brand visuals.

1. “Winging It”: The Importance of Preparation

Picture this: You show up for your brand photoshoot, all excited and ready to strike a pose. But hold on, have you actually prepared for it? "Winging it" might sound thrilling, but when it comes to creating a strong visual identity for your brand, preparation is absolutely crucial. In the initial steps of the planning process we’ll get into the importance of communication, prop selection, and outfit coordination to match the vibe and location. Trust us, skipping the preparation phase is a big no-no that can lead to lackluster results. So, let's ensure your photoshoot is set up for success right from the start.

2. Location, Location, Location: Don’t Settle for a Location that Doesn’t Fit Your Brand

So, before you brush off your own workspace as not being "luxury" or "on-brand" enough, think again! (Check out the blog for prepping your workspace!) Embrace its unique qualities and consider how they align with your brand's story. Authenticity goes a long way in building trust and connecting with your audience, and using your own workspace can amplify that in your brand photos.

If your workspace doesn't fit right for what you’re going for, tap into the resources around you! Do you have a friend with a kitchen that perfectly complements your lifestyle brand? Or perhaps you can strike a sweet trade deal with a past client who has an "on-brand" blue living room? And hey, have you ever considered checking out some Airbnb options? Renting a location may come with an extra expense, but trust us, it's always worth it. We've never had a client say they regretted investing in the perfect space that truly embodied their brand.

For more tips on choosing the perfect location, head over to our blog post on "How to Choose the Perfect Location for Your Brand Photoshoot". It's a game-changer!

3. Don't Let Those Photos Collect Digital Dust

Now that you've embraced the idea of using your own location for your brand photoshoot, let's talk about the importance of actually using those photos. We understand that the overwhelming feeling of "How do I use them?" can sometimes creep in. But remember, the key is to take action and be strategic. “Done is better than perfect.”

Here's the truth: using your photos strategically is crucial for showcasing your brand and engaging your audience. We'll share valuable insights and practical tips on how to leverage your photos across your social media platforms, website, and other marketing channels. Let's ensure your brand photos shine brightly and contribute to your business's success. Check out “Tips for How to Make Your Brand Stand Out Online”

Start by creating a content calendar and planning out how you'll incorporate your photos into your social media posts, website, and other marketing materials. Highlight different aspects of your workspace and how they tie into your brand's story. By using your own space, you're not only showcasing your products or services but also inviting your audience into your world.

Now that you're aware of the top three mistakes to avoid on your brand photoshoot, you're equipped to make the most of this incredible opportunity. Remember the significance of preparation, the importance of choosing the right location, and the necessity of maximizing your photos' potential. By sidestepping these mistakes, you'll be well on your way to capturing stunning visuals that truly represent your brand. So, get ready to showcase your brand's essence through captivating imagery and watch your business thrive.