It’s finally time to start planning the details of your personal brand shoot, so get excited! Creating a shot list is an individual experience, as no two brands are the same, especially in a city like Boston. The digital world is getting crazier by the day, so If you don’t know where to even begin when drawing inspiration for your branding photoshoot, let me offer some guidance…
1. Give your photographer as much insight as possible to your brand! In addition to having all my clients fill out a thorough questionnaire, I also schedule a phone call. Talking about your brand, your expectations, your ideal client, always gives me little golden nuggets of info to use when creating the perfect shot list.
2. Create an inspiration board. Pinterest is ideal, but any visual representation of your brand goals, the vibe you are going for, posing you love, etc, is essential in communicating what you want your brand photos to look like to your photographer
3. Know what you need ahead of time. If you’ve hired a pro photographer, you’re going to get great photos. But to get the BEST set of photos to launch your brand to the next level, you need to dig deep and figure out your photo priorities. Do you need a banner image for your website that shows your team hard at work? Do you need a series of verticals for an Instagram reel? A unique horizontal of each team member for a blurb about what they do?
Building the perfect shot list is as much about the vibes and the visual inspiration as it is about the nitty-gritty details. Having a clear vision for your brand ensures that we can capture exactly what you need from your shoot… and also allows us space to get creative on location and potentially create something we might have never dreamed up in planning. You give us your brand story, we translate it into next-level visuals that attract your ideal customers.
