Moodboarding: How to Inspire Your Brand Photos with Stunning Digital Visuals | Boston Brand Photographer

Picture this: You have booked your brand photoshoot, and you’re ready to make a statement with gorgeous, on-brand images for your website, but you arrive, and the vibe is “bright and casual”, not the “upscale and elegant” vibe you were going for. Didn’t you talk with your photographer about this beforehand?

Moodboarding (or modern-day Pinning on Pinterest) is THE best way to communicate what you want your branding photoshoot to look like to your photographer. In our initial conversation, I ask a lot of questions about your brand, your ideal client, and especially about what you want your photos to look like. As much as we chat about this, there is no replacement for visual representation. As I tell my clients, “modern farmhouse magic” can translate totally differently to two people. It’s always best to have visual inspiration to communicate your “dark, sophisticated, moody” or “bright, cheerful, casual” vibe.

Where to Start:

Create a Pinterest board you can share with your team. This part may feel like homework but it’s so fun, this is where your brand personality can really shine! Pinning images that reflect your brand's values, mission, and personality helps you define and communicate your identity visually. It's like giving your brand a voice without saying a word.

To Create your own Pinterest Inspiration Board:

1. Create a new board: "your business name brand photoshoot" and check the box to keep it secret

2. Search relevant terms. Use words to describe your brand, "bright, modern, minimal", and words relevant to your industry. This might look like "bright modern interior design brand photoshoot ideas" or another iteration of that. The goal is not to find exact images we will replicate, but to use your board to come up with the overall brand aesthetic that you are going for.

3. You'll want about 10-15 images on your board. You want to have enough variety, but too many could start to lose focus on the main concept.

4. Share your board with your team.

That’s it! Now you and your team of marketers, web designers, hair and makeup artist, and photographer will all be on the same page to help you create stunning visuals that are on brand for your business.

3 Mistakes to Watch Out For on Your Brand Photoshoot | Boston Brand Photographer

Hey there, small business owners and entrepreneurs in Boston! If you're gearing up for an awesome brand photoshoot, we've got some essential advice to share with you. Today, we're going to uncover the top three mistakes you need to avoid to ensure your brand photoshoot is a resounding success. So, grab your notebook and let's dive into this blog post that's all about what to avoid to create stunning brand visuals.

1. “Winging It”: The Importance of Preparation

Picture this: You show up for your brand photoshoot, all excited and ready to strike a pose. But hold on, have you actually prepared for it? "Winging it" might sound thrilling, but when it comes to creating a strong visual identity for your brand, preparation is absolutely crucial. In the initial steps of the planning process we’ll get into the importance of communication, prop selection, and outfit coordination to match the vibe and location. Trust us, skipping the preparation phase is a big no-no that can lead to lackluster results. So, let's ensure your photoshoot is set up for success right from the start.

2. Location, Location, Location: Don’t Settle for a Location that Doesn’t Fit Your Brand

So, before you brush off your own workspace as not being "luxury" or "on-brand" enough, think again! (Check out the blog for prepping your workspace!) Embrace its unique qualities and consider how they align with your brand's story. Authenticity goes a long way in building trust and connecting with your audience, and using your own workspace can amplify that in your brand photos.

If your workspace doesn't fit right for what you’re going for, tap into the resources around you! Do you have a friend with a kitchen that perfectly complements your lifestyle brand? Or perhaps you can strike a sweet trade deal with a past client who has an "on-brand" blue living room? And hey, have you ever considered checking out some Airbnb options? Renting a location may come with an extra expense, but trust us, it's always worth it. We've never had a client say they regretted investing in the perfect space that truly embodied their brand.

For more tips on choosing the perfect location, head over to our blog post on "How to Choose the Perfect Location for Your Brand Photoshoot". It's a game-changer!

3. Don't Let Those Photos Collect Digital Dust

Now that you've embraced the idea of using your own location for your brand photoshoot, let's talk about the importance of actually using those photos. We understand that the overwhelming feeling of "How do I use them?" can sometimes creep in. But remember, the key is to take action and be strategic. “Done is better than perfect.”

Here's the truth: using your photos strategically is crucial for showcasing your brand and engaging your audience. We'll share valuable insights and practical tips on how to leverage your photos across your social media platforms, website, and other marketing channels. Let's ensure your brand photos shine brightly and contribute to your business's success. Check out “Tips for How to Make Your Brand Stand Out Online”

Start by creating a content calendar and planning out how you'll incorporate your photos into your social media posts, website, and other marketing materials. Highlight different aspects of your workspace and how they tie into your brand's story. By using your own space, you're not only showcasing your products or services but also inviting your audience into your world.

Now that you're aware of the top three mistakes to avoid on your brand photoshoot, you're equipped to make the most of this incredible opportunity. Remember the significance of preparation, the importance of choosing the right location, and the necessity of maximizing your photos' potential. By sidestepping these mistakes, you'll be well on your way to capturing stunning visuals that truly represent your brand. So, get ready to showcase your brand's essence through captivating imagery and watch your business thrive.