Photo Shoots in Amazing Locations: Martha’s Vineyard Spotlight with Jill | Boston photographer

The first time I chatted with Jill, she opened up to me about her passions, her business, her life. She wanted to plan her personal brand shoot where she lived, in Martha’s Vineyard, and she had already put more thought and planning into this session than any other client I’ve had. She was working on her brand with Jordan Duvall from Ignite Your Soul Brand and her art direction guide was 20 pages long. 20 pages. Now this could have made me run in the other direction, but it was perfect. Strategic, intentional, and very very well thought out. She had a vision for her images, and I couldn’t wait to help her bring the vision to life.

We had an amazing location and A LOT on our shot list the day of the shoot, so we set up a strict timeline to help us stay organized. It certainly takes a village sometimes and I was so grateful to our team of amazing women - My assistant Gwen, Paula with hair and makeup, as well as styling, and Jill’s two best friends for being an extra set of hands wherever they could (and the perfect hype women as needed).

It was important for us to show Jill’s spiritual side. She offers intuitive healing and guidance to help women become their authentic selves. Her clients choose her because of her open, nurturing, and compassionate nature, so that was an element that we had to make sure we captured throughout the day. She also does akashic record readings (which I had to google it after our first conversation!)

We ended at the beach at sunset - our grand finale after a long day of shooting. It was the perfect magic to wrap a full day. Beautiful sunset, wind in our hair, waves crashing. All said and done, it was a 14 hour day (which I don’t do many of anymore with two toddlers at home), but so worth it.

5 Great Tips To Make Your Lifestyle Brand Stand Out Online | Boston Photographer

In today's digital world, building an online presence for your lifestyle brand is not only essential, but also challenging. Everyone is seeking a way to stand out and make a unique impression on your audience. One way to achieve this is through personalized brand photography. Customized visuals help businesses showcase their brand’s personality in a more creative and engaging way. This blog post will show you the role personalized brand photography can have in increasing your online presence and how you can create lifestyle branding photos that resonate with your target audience. From identifying your brand aesthetics to working with professional photographers and incorporating your team and products, we have listed five tips that will make your lifestyle brand stand out online.

Adding customized lifestyle branding photos is a huge step towards really establishing your brand's unique identity and standing out online. First thing’s first, is to identify your brand's aesthetic and use it as the foundation for planning your shot list, this will help us connect with your target audience on all levels. A Pinterest board is my favorite way to communicate your vision to me!

Once you have a clear vision, we can start diving into choosing locations, props, and wardrobe! You want to use props and settings that reflect your brand’s personality. Investing in a brand strategist in addition to a professional photographer is the best way to meet your goals with the photo shoot. We can help to ensure your images have a visual consistency across your platforms. Social media platforms have become the best way to showcase your personalized brand photography, and really kickstart engagement and relationships with your customers.

Identify Your Brand Aesthetic

Creating customized lifestyle branding photos that stand out online requires a deep understanding of your brand's aesthetic. The right color palette, patterns, textures, and locations can all contribute to building a strong visual identity for your brand. By identifying what best represents your messaging, you can create visuals that will set your brand apart from competitors. Consistency is key in developing a recognizable brand aesthetic, so be sure to use the same filters, editing styles, and overall vibe throughout all of your branding photos.

Choose the Right Setting and Props

In order to create customized lifestyle branding photos that stand out online, it's very important to choose the right location and props. This means considering what you want to evoke in your audience and selecting a setting that aligns with those emotions. Additionally, it is good to remember that when it comes to props, less is more. We want to strike a balance between adding visual interest and keeping that cohesive look that reflects your brand. Don't be afraid to experiment! Try out different settings and props until you find what works best for your brand.

Work with a Professional Photographer

Collaborating with a professional photographer can help elevate your brand's visual storytelling to a whole new level. I’m here to use lighting, composition, and editing, to visually tell your story and bring your brand to life. I work together with my clients to really reflect their vision, so we come out with photos that align with their brand identity.

Incorporate Your Team and Products

Adding your team and products into your lifestyle branding photos can be a great way to add a personal touch  to your brand and create a connection with your audience. Including your team members in photos and marketing communicates the values of your company and builds trust with your customers. Remember to keep the photos visually appealing and aligned with your brand goals to effectively showcase your personalized brand photography on social media platforms.

Using Social Media to Showcase Your Personalized Brand Photography

Social media is a powerful tool for reaching a wider audience. Platforms like Instagram, Pinterest, and Facebook provide an opportunity to engage with your followers and build a community around your brand. By using consistent branding elements such as color schemes and fonts in your social media posts, you can create a cohesive and recognizable image.

Get creative with different types of content! Experiment with behind-the-scenes shots, lifestyle images, and product photographs. Show the faces behind the brand that make it successful. Collaborating with influencers or other brands can expand your reach even further, and you want to have photos you're proud of to share with them. Use social media to showcase your personalized brand photography and show the world why your business is unique.

In conclusion, it is so important to create a solid presence for your lifestyle brand in today's digital world. Personalized brand photography can help you stand out from the crowd, connect with your target audience, and become a recognizable entity. It’s a great tool to reach more customers, show off your brand’s personality, and create an unforgettable online presence. Need more tips on how to make your lifestyle brand stand out online? Check out our blog for more insights and inspiration!

The 5 Best Ways to Put Your Brand Photos to Use

5 Must-Have Photos from Your Personal Brand Session

5 Ways to Make the Most of Your Brand Shoot

How Working with an experienced Brand Strategist Can Elevate Your Photo Session (Part 2) | Boston Photographer

If you started on Part 1 of this post, let me pick up where I left off… Enter my dream client, interior design entrepreneur extraordinaire, Ms Rachel Reider of Reider and Co. She is doing a complete rebrand with Kris, and they need next level content to show off what this team is all about. Oh, have I mentioned her amazing, powerhouse (all female) team of 6?

Example of a client shot list

Again, I can’t stress enough how beneficial it was to have Kris on the brand strategy/art direction side of this. After diving deep into the Reider and Co brand and the direction they were going, Kris and I came up with a shot list together. Here is an example of a shot list I would create for every brand photoshoot. It includes inspiration photos, locations, and specific shots we know are a priority.

For this particular shoot, we wanted a heavy focus on the team dynamic. Day 1 included two versatile locations - one in a Back Bay, Boston condo, and the other in a suburban Wellesley home. Our main focus was really powerful team photos, headshots, as well as a peek into all of the many things that happen behind the scenes as they are working with their clients. This was one of my favorites, shot “tableau style” to highlight the all inclusive experience the team provides from start to finish.

Day 2 was on location at Rachel’s studio in the South End of Boston (two blocks away from my condo, perfect!) Our main focus was to show the day-to-day, behind-the-scenes team in action: the start of the process, the sample selection, the team meetings. All of the things we don’t think about when we see the finished product.

All in all, it was a successful brand shoot, and I am THRILLED to see these images on Rachel’s gorgeous new website. Kris did an amazing job. This is what happens when women are in charge.

Check out the Reider and Co brand new website here

Check out the very talented Kris Kennedy of Loudhouse Branding website here

Of course what would a great photoshoot be without gorgeous hair and makeup, by Paula Roderick-Voisembert

Behind the Scenes of a Personal Brand Session in Marblehead with Kelly Duggan | Boston Photographer

This past fall, I was up in Marblehead (which is so beautiful!) every few weeks working with some incredible interior designers and architects. One of the shoots that really brought Marbleadhead to life though, was Kelly’s personal brand session. This all-inclusive, all-day lifestyle session for Kelly was really meant to show off HER. The perfect combo of her biz and life… because honestly is there really that much of a line between the two anymore?

Walking in the door at our first location Kelly chose - a beautiful home overlooking the bay in Marblehead- I gawked at the stunning clothing laid out for this session, which pretty much turned the downstairs entrance into a walk-in closet. Our mutual friend Paula was her hair and makeup artist, and really went above and beyond, taking the role of wardrobe stylist as well, adding accessories to compliment and finalize outfits. (Thank you Paula!) Kelly and Paula absolutely NAILED wardrobe, and Kelly wore her clothes with such confidence. Side-note: even if you are coming to the studio for a quick headshot, I recommend getting your hair and make-up done by Paula. She’s my HMU spirit animal and always creates the perfect camera-ready-but-still-yourself look.

Kelly had a clear vision for her shoot, bringing fun props along with her to clearly define her brand and add some personality (pro move Kelly). How fun is it to have a bunch of balloons and pop some bubbly?! There was even fake snow, which required us to get creative with our cleaning in our efforts to be as eco-friendly as possible. We had an action packed shot list for the day (I may have broken a sweat on multiple occasions), but we ended up with a TON of variety that will fill her content library for months.

And, as always, we had to be flexible in true photoshoot fashion, as one of our locations in town was closed. That just led us to a lovely flower shop right down the street, with great steps for posing, and pristine lighting. Everything worked out beautifully in the end! We ended the day in Lynn, right along the water in time to catch the sunset over Boston; casting a golden glow to the end of our session. Of course, there was a toast to celebrate!

Where do we shoot? How to determine location | Boston Photographer

Yessss we’ve booked your brand photo shoot! We’ve had our discovery call, you’ve filled out your brand questionnaire, and we have a date on the calendar. We’re off to a great start, and now we must decide - where will we shoot?! Location is one of THE most important elements to planning for your brand photos. The location is our backdrop, the foundation for creating the vibe, for telling your brand story. We have to get this right. I certainly have my suggestions, but really the decision comes down to what feels right for you and your brand.

Here are the spots I suggest turning to first:

Your work space. This is as real and authentic as it gets folks. Where do you ACTUALLY make the magic happen? You do not have to have an HGTV ready space in order for us to have a successful shoot. Think about all the places you work - studio, workshop, living room couch, office desk, your kids’ playroom floor :) Make a list of all your potential workspaces and we can narrow down the most photogenic and relevant from there.

The photo studio. Need a clean, minimal backdrop to show off your products, process, or service? Our studio is a great clean slate to build in a few of your own brand elements.

Outdoors. Infinite possibilities. A well manicured park will NOT be the place for everyone’s photos. But this is a great way to subtly incorporate key elements. Do you operate your biz out of the city? Let’s brainstorm potential city backdrops without being in-your-face about it. Are “organic” and “natural” words you use to describe your brand vibe? Maybe we use soft textures in front of an old barn. Those are two COMPLETELY different stories, just by changing location.

Rented space- Airbnb or Peer Space. I love this option. This may take a little more investigation, but so worth it in my opinion. If you are a food blogger and need a gorgeous kitchen as your backdrop (but your kids and messy kitchen at home make it impossible to shoot there) this is it. These spaces come photo ready, are easy to book, and have a huge range of options if you know what you are going for. This will require a rental fee, but it makes planning for our shoot so easy, I think it’s worth every penny and then some. We don’t want to spend half the day setting up, breaking down, and rearranging. Keep it simple and effective with a turn-key option.

Now that we’ve addressed the BEST spaces to shoot, I want to talk about the places that do not make great locations and why. Generally speaking, public spaces that we can’t get pre approved for shooting, or are open to the public when we want to shoot, do not make great options. There are too many variables that are out of our control and can seriously hinder our ability to shoot. Not having permission ahead of time, and trying to shoot there usually results in disappointment. If we want to shoot at a public space, I’ve learned to ALWAYS ask ahead of time. Even if we do have permission, if we want to use the table in the corner with the best artwork, and best natural light… Guess what? Someone will already be sitting there when we arrive. I’m not saying we never shoot at public spaces, but they will take some extra consideration and planning, and always require a backup plan.

Above all, our location needs to speak to your brand. It needs to be consistent with the look and feel you are going for. This requires some brainstorming together, but is actually a really fun part of the process. The right location makes wardrobe, prop and shot list planning so much easier.

My Approach to Candid, Natural Family Photos - Goodbye Fake Smiles | Boston Family Photographer

Can you even imagine that trying to get a few good photos of your kids could be stress free? Or that capturing natural, candid photos of the whole family could even be fun and enjoyable? I know it seems like a pipe dream but it’s really all in the approach. Keep reading for my favorite ways to capture your unique family dynamic, naturally.

You know when you ask your kids to do a task and they completely ignore you? But if you ask the same thing of them, play it cool, make it fun, like it’s their decision, they are all over it. Family photos are no different. Instead of “stand there and smile”, we take more of a “I bet you love your mom so much, how do you show mom how much you love her?!” approach. This allows the kids to be spontaneous and candid, and avoids the fake smiles.

Our sessions are for the families that genuinely love being around each other and playing with their kids. Before our session, we start with a questionnaire to get to know your family better. This gives you the opportunity to think about those silly, playful moments you have at home with your kids, and share them with me so we can recreate them at our session. 

Worried about what everyone’s wearing? I know this can be one of the most stressful things about scheduling your family photo session before you even think about walking out the door. That’s why I’ve put together this guide (click here) that makes planning outfits super easy. I also love being a part of this process, so I always encourage families to send me options if you want my input. The best thing you can do is make sure everything fits everyone ahead of time, and lay out your outfits the night before your session, right down to socks and shoes.

Our ultimate goal is to document your family so you have these memories of how you actually were, how you played, how you laughed, and how you loved each other. So if your kid buries her head in your shoulder for every photo, or will only wear his favorite sweatpants, it is what it is, and I promise you’ll want to remember this phase either way.

The year of the supermom. Moms You need to hear this now

It’s been a year unlike any other. Can we just take a moment to CLAP.FOR.THE.MOMS. The working moms, the stay at home moms, the special needs moms, the home educator moms, the moms that TURNED IT UP this year because we had no choice. I won’t go into the glaring societal pressures of working moms that really presented themselves this year (but read: lots of eye rolls for corporate America totally displaying all the ways we leave working moms in the dust).

You were expected to work full time hours, while also providing your own full time childcare and education for your children. And to my SAHMs, we see you, and the 168 hours a week you’re working.

I’ve done both this year. Neither is easy, both test your relationships, and both can feel like the weight of your entire world is all on you.

But you did it. You’re doing it. Your kids are going to be just fine, and you’ve learned you have freaking superpowers for getting everyone through this year alive. 

To my new moms - it has been incredibly isolating for you. Your village was never allowed to exist. And you did it. You. The sleepless nights, not being able to put baby down and have a minute to yourself, second guessing everything...and all the baby snuggles in the world.

To my toddler moms - I feel you. I’m there. Power struggles, no breaks, life without playdates is HARD. But this bond we formed with our kids? Unbreakable forever.

To my young school aged moms - How? How can you be expected to help your kids learn and give them what they need? You’re not a trained educator, but you taught them about real life. They see you. They admire you everyday.

To my teenage moms - Your fragile teens had everything taken away from them this year. Sports, structure, necessary peer interactions, important milestones. And you still made them feel special and loved.

Everyone has had their own struggles and obstacles. No matter where you think your failures from this year lie, YOU ARE INCREDIBLE. You carried the weight of your world. Cue Beyonce’s “Who Run The World? GIRLS” in the background please. Way to go Moms.

Five Must-Have Photos From Your Brand Session

The Headshot

This is the baseline for the face of the company. It’s a must have, and it doesn’t have to be boring! Modern headshots are full of life, personality, and do not have to be stiff or boring.

Working photos

Where and how do you work? At a home office? Spread out on your living room floor? In a coworking space? These are your essential newsletter and social media photos… especially perfect for social media stories. People can’t get enough good BTS shots.

Deliverables

Are you product or service based? Either way, you have deliverables. If you’re a products based biz, that’s easy. We need some GORG product shots. If you are service based, it may seem harder to think of what to shoot, but there’s lots of options (here’s where I come in with our brainstorm questionnaire once we book). If you’re a stylist, what will your clients look and feel like when you’re done with them? A luxury concierge service can show what your clients gain from hiring you - more time with their family? Being able to relax and put their feet up while letting someone else do the work? Motivational speaker? How about some audience reaction shots, how do you make them FEEL when you speak?

Process

What is working with you like? Do you work side by side with clients? Do you work with them virtually? Do you have a shop where you create things? Let your client imagine what it’s like to work with you through photos.

YOU

Home life, hobbies, personality, etc. This is your “know, like, and trust” shot. People want to see you, in your natural setting. What are you like outside of work? Are you a dog lover? Do you have kids? Show your client how they can relate to you

These shots are the perfect starting point for your brand session, but what I love about working with all types of businesses is that every biz is different, which is why we start with our “Brand Brainstorm Sesh” questionnaire and then customize our shoot to your brand specifically.

Click here for more info on brand sessions

Click here for full brand photo gallery

Boston Portrait Photographer | Welcome Our Class of 2018 Senior Reps!

It's that time of year again! One of my favorite things about fall is getting to work with the incoming high school seniors. This is not your typical senior portrait session, this is a once in a lifetime, "love the way I look and feel" lifestyle portrait experience, meant to capture YOUR unique personality. Every year, I put together a Senior Model team that represents the studio in each of their schools. The biggest perk of being part of this team is our group shoot! This shoot is everything I love - professional hair and makeup by Robert Jason Salon, themed, and fully styled (a.k.a. I get to shop to outfit 5 girls from head to toe). I look forward to putting this together every year to really show off what we can do, and also to create a super fun experience for the new Senior Rep team! Meet a few of them below:

Hey guys! My name is Victoria, and I’m a rising senior (that’s so weird to be typing) at Austin Prep. I’m so excited to be modeling for Emily this year and to be apart of working with so many amazing young women! Here’s a little bit about myself:I live in Reading, MA, a small town outside of Boston, with my parents, brother, and four dogs. Yes, I said four - there’s a picture for proof. I am also a pre-professional ballerina. I’m currently a trainee with the Northeast School of Ballet Conservatory, and train with them Monday-Saturday for five hours a day. So yes, I do get to leave school early. Ballet has been a passion of mine since I was little, a way for me to explore and push my boundaries both physically and creatively. Auditioning for and becoming a trainee of such a prestigious school with some of the best faculty in the world has truly allowed me to find myself becoming stronger and more aware of who I am and what I want as a person. I’m so blessed to be able to do what I do and to travel the world and share my greatest passion with people. Aside from ballet, I love to write. I’ve always considered myself to be a very creative person, always having a journal on hand to scribble my latest thoughts (a great deal of which are about the cute dogs I met that day). Once again, I am so excited to be able to meet and work with so many great people and share my creativity with them. I hope you all enjoy the blog posts to come. :)

Hey I'm Caroline! I am 17 years old and I live in North Andover, Massachusetts. I go to Central Catholic High School. For the past 14 years, I have been a dancer at Nancy Chippendales Dance Studios. With these years, I have had amazing experiences traveling around the world for example: dancing in Florida, Rhode Island, Connecticut, New York, Nevada, and even Germany! Although I do not wish to pursue a future career in dance I find it the perfect way to meet new people and stay active. One thing that I thoroughly enjoy to do in my free time is listening to music. I don't always look for new songs, but I constantly repeat music I have saved in my library because it brings back great memories. Another thing that I love is to spend time with my friends and make them laugh. When I was younger, I aspired to be an interior designer and was completely obsessed with HGTV, but now with my love for organization I am hoping to be a wedding or events planner. At this point, I really am not sure where I would like to go to college but I do know I want to major in business. I absolutely love to travel and see new places so I really hope my future career involves it so I can explore furthermore. I hope you enjoyed learning about me!

I had so much fun with these girls at our group shoot, can we go back and do it again?! Big thanks to Robert Jason Salon for the incredible hair and makeup. You always bring the best out in my seniors, and more importantly, give them the perfect confidence boost.