Utilizing the Location You Have for An Amazing Photoshoot | Boston Brand Photographer

I want to get real about a game-changing aspect of brand photography – the art of making your chosen location fit you and your photo shoot. I’ve spent years photographing personal brand projects not just in Boston but throughout New England, and I know it can be hard to decide on a location that does everything you want it to and more. So, where do you start?

Location is extremely important as we plan our branding shoot, but I’m here to tell you it doesn’t need to be as fancy or overtop as you may believe. Whether you're vibing in your cozy living room or soaking in the cityscape outside, it is possible to make one space the center of your visual storytelling. Trust me, it's all about getting creative in order to create a photoshoot that's as versatile as your brand lifestyle.

My first suggestion to people is always to consider where you’re comfortable working, whether that be your workspace, your office, or even your home. Not every space will be a winner, but often my clients completely overlook the potential of a versatile spot just because they are there every day. Making that space come to life is exactly what’s going to make your brand photos stand out. Don’t feel discouraged because you’re shooting in the spots of your everyday life, get excited! Being familiar in a space not only reflects on you in the photos but also reflects where the guiding force behind your brand comes from.

Bringing the versatility out of the spot we choose is all about maximizing the space. This is done by switching up the looks, poses, and angles, Simple changes in perspective can turn a familiar spot into a whole new visual experience. Remember, it's not just about the location; it's about how you frame your story within it.

If you still don’t believe in the dynamics of your spot, I’ve covered tips on making your workspace look and feel more photogenic, prepping your space with a few small details can make all the difference in the look and feel. My goal is to debunk the myth that you need a glamorous setting for a killer photoshoot. Your living room, your favorite cafe, or that cozy corner in your workspace – they're all potential gems for your photographer. Embrace the simplicity and let your brand personality take center stage.

In home sessions and why I love them | Boston family photographer

Your home is special to you. This is number one. It’s where you create a great majority of your family memories, and it’s where you all feel comfortable. I didn’t actually realize how true this was until we did our own family photos in our home last winter. There’s something about the photos in our bed that just hits 

1. It’s easy. This sounds like a simple answer, but if you have young kids, and you take away the whole element of getting them out the door and into the car or stroller once they’re ready, it’s a game changer. Just getting them dressed and letting them be make all the difference between a stressful session, and a peaceful session.

2. Weather is not an issue. No checking the weather app every hour leading up to our session.

3. We have more flexibility in scheduling a time. This is a big one. We schedule outdoor sessions 2 hours before sunset or just after sunrise. The longer the days are, the harder it can be for families to schedule an outdoor session. An outdoor session at 6PM may have beautiful light, but also may be harder on your kids’ dinner and bedtime routine. Indoor sessions are usually scheduled around 10AM, so no sunrise wake-and-go, and no witching hour meltdowns.

4. Go with a casual wardrobe. Socks and shoes off, get comfy. I usually recommend lighter, solid colors, and very low pressure coordination. And the best part? If someone gets a stain, just change because you’re at home!

3 Mistakes to Watch Out For on Your Brand Photoshoot | Boston Brand Photographer

Hey there, small business owners and entrepreneurs in Boston! If you're gearing up for an awesome brand photoshoot, we've got some essential advice to share with you. Today, we're going to uncover the top three mistakes you need to avoid to ensure your brand photoshoot is a resounding success. So, grab your notebook and let's dive into this blog post that's all about what to avoid to create stunning brand visuals.

1. “Winging It”: The Importance of Preparation

Picture this: You show up for your brand photoshoot, all excited and ready to strike a pose. But hold on, have you actually prepared for it? "Winging it" might sound thrilling, but when it comes to creating a strong visual identity for your brand, preparation is absolutely crucial. In the initial steps of the planning process we’ll get into the importance of communication, prop selection, and outfit coordination to match the vibe and location. Trust us, skipping the preparation phase is a big no-no that can lead to lackluster results. So, let's ensure your photoshoot is set up for success right from the start.

2. Location, Location, Location: Don’t Settle for a Location that Doesn’t Fit Your Brand

So, before you brush off your own workspace as not being "luxury" or "on-brand" enough, think again! (Check out the blog for prepping your workspace!) Embrace its unique qualities and consider how they align with your brand's story. Authenticity goes a long way in building trust and connecting with your audience, and using your own workspace can amplify that in your brand photos.

If your workspace doesn't fit right for what you’re going for, tap into the resources around you! Do you have a friend with a kitchen that perfectly complements your lifestyle brand? Or perhaps you can strike a sweet trade deal with a past client who has an "on-brand" blue living room? And hey, have you ever considered checking out some Airbnb options? Renting a location may come with an extra expense, but trust us, it's always worth it. We've never had a client say they regretted investing in the perfect space that truly embodied their brand.

For more tips on choosing the perfect location, head over to our blog post on "How to Choose the Perfect Location for Your Brand Photoshoot". It's a game-changer!

3. Don't Let Those Photos Collect Digital Dust

Now that you've embraced the idea of using your own location for your brand photoshoot, let's talk about the importance of actually using those photos. We understand that the overwhelming feeling of "How do I use them?" can sometimes creep in. But remember, the key is to take action and be strategic. “Done is better than perfect.”

Here's the truth: using your photos strategically is crucial for showcasing your brand and engaging your audience. We'll share valuable insights and practical tips on how to leverage your photos across your social media platforms, website, and other marketing channels. Let's ensure your brand photos shine brightly and contribute to your business's success. Check out “Tips for How to Make Your Brand Stand Out Online”

Start by creating a content calendar and planning out how you'll incorporate your photos into your social media posts, website, and other marketing materials. Highlight different aspects of your workspace and how they tie into your brand's story. By using your own space, you're not only showcasing your products or services but also inviting your audience into your world.

Now that you're aware of the top three mistakes to avoid on your brand photoshoot, you're equipped to make the most of this incredible opportunity. Remember the significance of preparation, the importance of choosing the right location, and the necessity of maximizing your photos' potential. By sidestepping these mistakes, you'll be well on your way to capturing stunning visuals that truly represent your brand. So, get ready to showcase your brand's essence through captivating imagery and watch your business thrive.

Photo Shoots in Amazing Locations: Martha’s Vineyard Spotlight with Jill | Boston photographer

The first time I chatted with Jill, she opened up to me about her passions, her business, her life. She wanted to plan her personal brand shoot where she lived, in Martha’s Vineyard, and she had already put more thought and planning into this session than any other client I’ve had. She was working on her brand with Jordan Duvall from Ignite Your Soul Brand and her art direction guide was 20 pages long. 20 pages. Now this could have made me run in the other direction, but it was perfect. Strategic, intentional, and very very well thought out. She had a vision for her images, and I couldn’t wait to help her bring the vision to life.

We had an amazing location and A LOT on our shot list the day of the shoot, so we set up a strict timeline to help us stay organized. It certainly takes a village sometimes and I was so grateful to our team of amazing women - My assistant Gwen, Paula with hair and makeup, as well as styling, and Jill’s two best friends for being an extra set of hands wherever they could (and the perfect hype women as needed).

It was important for us to show Jill’s spiritual side. She offers intuitive healing and guidance to help women become their authentic selves. Her clients choose her because of her open, nurturing, and compassionate nature, so that was an element that we had to make sure we captured throughout the day. She also does akashic record readings (which I had to google it after our first conversation!)

We ended at the beach at sunset - our grand finale after a long day of shooting. It was the perfect magic to wrap a full day. Beautiful sunset, wind in our hair, waves crashing. All said and done, it was a 14 hour day (which I don’t do many of anymore with two toddlers at home), but so worth it.