How to Have the Best Brand Photos with Emily O'Brien Photography | Boston Brand Photographer
It’s almost the end of January and as we welcome 2025, we wanted to introduce ourselves and answer some of our most asked questions.
I’m a Boston brand photographer who loves to work with local businesses to create images that are unique to YOUR brand. Your total experience is important to me, start to finish, not only do I want you to walk away feeling confident and armed with a gallery of images you love, but I want you to leave your shoot thinking “when can we do that again?!” I’m a long-time native of the South End, and have spent years shooting professional pictures in Boston, and love every opportunity to work with a new client.
As a small business owner myself who cares deeply about brand messaging, I will always bring the same care and attention to your brand as I would my own.
This is my assistant Mikayla, she will be with me as an extra set of hands in whatever your photos require, from lighting and props, providing a perfect photoshoot playlist, to capturing THE BEST behind-the-scenes moments...(seriously, want awesome BTS from our shoot? Invite Mikayla).
Here are some of our most asked questions:
What is personal brand photography?
A personal brand session with me goes wayyy beyond the usual LinkedIn headshot. Your customers want to get to know you beyond the brand, SHOW your clients what it would be like to work together. The goal is to create images together that will let someone imagine how cool an experience working with you would be.
What kind of photos can I expect?
Creative Headshot - I know I said this is more than a headshot but they are the backbone of most brands that have a face! We don’t want your first impression to be “typical”, and I can help you with bringing your personality to the images in a totally non-boring-headshot way.
Lifestyle Photos - This is where we really get to personalize it to each brand. This could include you working with a client, your team prepping an order to send out for delivery, or your life outside of work!
Behind the Scenes - A peak behind the curtain of your business to let potential customers see what they get when they’re working with you.
If you’re curious about how to put your brand photos to use in your business check out my blog for tips!
Diving in can be overwhelming but it’s all in the planning and I’m here to make the day of your shoot as fun and efficient as possible. The first step will always be a conversation to help me better understand your brand goals, vision board, and inspirations.
Let’s make some magic together, book a consultation with me to get started :)
5 Great Tips To Make Your Lifestyle Brand Stand Out Online | Boston Photographer
In today's digital world, building an online presence for your lifestyle brand is not only essential, but also challenging. Everyone is seeking a way to stand out and make a unique impression on your audience. One way to achieve this is through personalized brand photography. Customized visuals help businesses showcase their brand’s personality in a more creative and engaging way. This blog post will show you the role personalized brand photography can have in increasing your online presence and how you can create lifestyle branding photos that resonate with your target audience. From identifying your brand aesthetics to working with professional photographers and incorporating your team and products, we have listed five tips that will make your lifestyle brand stand out online.
Adding customized lifestyle branding photos is a huge step towards really establishing your brand's unique identity and standing out online. First thing’s first, is to identify your brand's aesthetic and use it as the foundation for planning your shot list, this will help us connect with your target audience on all levels. A Pinterest board is my favorite way to communicate your vision to me!
Once you have a clear vision, we can start diving into choosing locations, props, and wardrobe! You want to use props and settings that reflect your brand’s personality. Investing in a brand strategist in addition to a professional photographer is the best way to meet your goals with the photo shoot. We can help to ensure your images have a visual consistency across your platforms. Social media platforms have become the best way to showcase your personalized brand photography, and really kickstart engagement and relationships with your customers.
Identify Your Brand Aesthetic
Creating customized lifestyle branding photos that stand out online requires a deep understanding of your brand's aesthetic. The right color palette, patterns, textures, and locations can all contribute to building a strong visual identity for your brand. By identifying what best represents your messaging, you can create visuals that will set your brand apart from competitors. Consistency is key in developing a recognizable brand aesthetic, so be sure to use the same filters, editing styles, and overall vibe throughout all of your branding photos.
Choose the Right Setting and Props
In order to create customized lifestyle branding photos that stand out online, it's very important to choose the right location and props. This means considering what you want to evoke in your audience and selecting a setting that aligns with those emotions. Additionally, it is good to remember that when it comes to props, less is more. We want to strike a balance between adding visual interest and keeping that cohesive look that reflects your brand. Don't be afraid to experiment! Try out different settings and props until you find what works best for your brand.
Work with a Professional Photographer
Collaborating with a professional photographer can help elevate your brand's visual storytelling to a whole new level. I’m here to use lighting, composition, and editing, to visually tell your story and bring your brand to life. I work together with my clients to really reflect their vision, so we come out with photos that align with their brand identity.
Incorporate Your Team and Products
Adding your team and products into your lifestyle branding photos can be a great way to add a personal touch to your brand and create a connection with your audience. Including your team members in photos and marketing communicates the values of your company and builds trust with your customers. Remember to keep the photos visually appealing and aligned with your brand goals to effectively showcase your personalized brand photography on social media platforms.
Using Social Media to Showcase Your Personalized Brand Photography
Social media is a powerful tool for reaching a wider audience. Platforms like Instagram, Pinterest, and Facebook provide an opportunity to engage with your followers and build a community around your brand. By using consistent branding elements such as color schemes and fonts in your social media posts, you can create a cohesive and recognizable image.
Get creative with different types of content! Experiment with behind-the-scenes shots, lifestyle images, and product photographs. Show the faces behind the brand that make it successful. Collaborating with influencers or other brands can expand your reach even further, and you want to have photos you're proud of to share with them. Use social media to showcase your personalized brand photography and show the world why your business is unique.
In conclusion, it is so important to create a solid presence for your lifestyle brand in today's digital world. Personalized brand photography can help you stand out from the crowd, connect with your target audience, and become a recognizable entity. It’s a great tool to reach more customers, show off your brand’s personality, and create an unforgettable online presence. Need more tips on how to make your lifestyle brand stand out online? Check out our blog for more insights and inspiration!
The 5 Best Ways to Put Your Brand Photos to Use
