The Headshot
This is the baseline for the face of the company. It’s a must have, and it doesn’t have to be boring! Modern headshots are full of life, personality, and do not have to be stiff or boring.
Working photos
Where and how do you work? At a home office? Spread out on your living room floor? In a coworking space? These are your essential newsletter and social media photos… especially perfect for social media stories. People can’t get enough good BTS shots.
Deliverables
Are you product or service based? Either way, you have deliverables. If you’re a products based biz, that’s easy. We need some GORG product shots. If you are service based, it may seem harder to think of what to shoot, but there’s lots of options (here’s where I come in with our brainstorm questionnaire once we book). If you’re a stylist, what will your clients look and feel like when you’re done with them? A luxury concierge service can show what your clients gain from hiring you - more time with their family? Being able to relax and put their feet up while letting someone else do the work? Motivational speaker? How about some audience reaction shots, how do you make them FEEL when you speak?
Process
What is working with you like? Do you work side by side with clients? Do you work with them virtually? Do you have a shop where you create things? Let your client imagine what it’s like to work with you through photos.
YOU
Home life, hobbies, personality, etc. This is your “know, like, and trust” shot. People want to see you, in your natural setting. What are you like outside of work? Are you a dog lover? Do you have kids? Show your client how they can relate to you
These shots are the perfect starting point for your brand session, but what I love about working with all types of businesses is that every biz is different, which is why we start with our “Brand Brainstorm Sesh” questionnaire and then customize our shoot to your brand specifically.
