5 Great Tips To Make Your Lifestyle Brand Stand Out Online | Boston Photographer

In today's digital world, building an online presence for your lifestyle brand is not only essential, but also challenging. Everyone is seeking a way to stand out and make a unique impression on your audience. One way to achieve this is through personalized brand photography. Customized visuals help businesses showcase their brand’s personality in a more creative and engaging way. This blog post will show you the role personalized brand photography can have in increasing your online presence and how you can create lifestyle branding photos that resonate with your target audience. From identifying your brand aesthetics to working with professional photographers and incorporating your team and products, we have listed five tips that will make your lifestyle brand stand out online.

Adding customized lifestyle branding photos is a huge step towards really establishing your brand's unique identity and standing out online. First thing’s first, is to identify your brand's aesthetic and use it as the foundation for planning your shot list, this will help us connect with your target audience on all levels. A Pinterest board is my favorite way to communicate your vision to me!

Once you have a clear vision, we can start diving into choosing locations, props, and wardrobe! You want to use props and settings that reflect your brand’s personality. Investing in a brand strategist in addition to a professional photographer is the best way to meet your goals with the photo shoot. We can help to ensure your images have a visual consistency across your platforms. Social media platforms have become the best way to showcase your personalized brand photography, and really kickstart engagement and relationships with your customers.

Identify Your Brand Aesthetic

Creating customized lifestyle branding photos that stand out online requires a deep understanding of your brand's aesthetic. The right color palette, patterns, textures, and locations can all contribute to building a strong visual identity for your brand. By identifying what best represents your messaging, you can create visuals that will set your brand apart from competitors. Consistency is key in developing a recognizable brand aesthetic, so be sure to use the same filters, editing styles, and overall vibe throughout all of your branding photos.

Choose the Right Setting and Props

In order to create customized lifestyle branding photos that stand out online, it's very important to choose the right location and props. This means considering what you want to evoke in your audience and selecting a setting that aligns with those emotions. Additionally, it is good to remember that when it comes to props, less is more. We want to strike a balance between adding visual interest and keeping that cohesive look that reflects your brand. Don't be afraid to experiment! Try out different settings and props until you find what works best for your brand.

Work with a Professional Photographer

Collaborating with a professional photographer can help elevate your brand's visual storytelling to a whole new level. I’m here to use lighting, composition, and editing, to visually tell your story and bring your brand to life. I work together with my clients to really reflect their vision, so we come out with photos that align with their brand identity.

Incorporate Your Team and Products

Adding your team and products into your lifestyle branding photos can be a great way to add a personal touch  to your brand and create a connection with your audience. Including your team members in photos and marketing communicates the values of your company and builds trust with your customers. Remember to keep the photos visually appealing and aligned with your brand goals to effectively showcase your personalized brand photography on social media platforms.

Using Social Media to Showcase Your Personalized Brand Photography

Social media is a powerful tool for reaching a wider audience. Platforms like Instagram, Pinterest, and Facebook provide an opportunity to engage with your followers and build a community around your brand. By using consistent branding elements such as color schemes and fonts in your social media posts, you can create a cohesive and recognizable image.

Get creative with different types of content! Experiment with behind-the-scenes shots, lifestyle images, and product photographs. Show the faces behind the brand that make it successful. Collaborating with influencers or other brands can expand your reach even further, and you want to have photos you're proud of to share with them. Use social media to showcase your personalized brand photography and show the world why your business is unique.

In conclusion, it is so important to create a solid presence for your lifestyle brand in today's digital world. Personalized brand photography can help you stand out from the crowd, connect with your target audience, and become a recognizable entity. It’s a great tool to reach more customers, show off your brand’s personality, and create an unforgettable online presence. Need more tips on how to make your lifestyle brand stand out online? Check out our blog for more insights and inspiration!

The 5 Best Ways to Put Your Brand Photos to Use

5 Must-Have Photos from Your Personal Brand Session

5 Ways to Make the Most of Your Brand Shoot

The 5 best ways to put your brand photos to use | Boston Brand Photographer

Having your personal brand photos taken is a big leap for any professional. Some reading this may be thinking, “Yeah, that is a big leap - a big, scary leap!” Think of it this way, though: it’s also a leap that announces to anyone and everyone you know - and lots of people you don’t know yet but will soon enough - that you are someone who takes your career seriously enough to start forming your own brand through imagery. You have a message to tell the business world, and you’re going to do it through actions, words, professional business photos - you name it - to reach your ultimate goals.

Getting personal brand photos takes time, investment, and confidence to say to the world, “This is me. Take a look. I’m a professional who’d like to know more about you, so I’m taking the first step and putting myself out there. Let’s collaborate!”

So taking the photos is one thing. You go the session. It’s a beautiful setting. The vibe with the photographer is great. You really feel like your brand and personality were captured during the time, and you feel great after leaving. 

And then you receive the photos. What do you do next?

Using your brand photos effectively

Social Media:

Not that these are necessarily in order, but social is an obvious choice for having professional business photos. Clients, employers, and others in your field not only interact and see the content you post on Twitter, LinkedIn, Facebook and other platforms; remember, before they knew you, their first impression of you was likely your profile picture. So you want a picture that reflects who you are and how you do business, not only to those who follow and interact with you on social to make the conversations more authentic, but also to people visiting you and may end up becoming followers, friends or colleagues in the future.

Personal Website:

A clear need for personal brand photos is to offer readers a couple different glimpses of you on your personal website. While not everyone has or needs one, for many - for example, freelancers - letting your audience get a peek behind the curtain and see more of you personally is a great way to grow trust before even communicating. In addition, the quality of the photos represents a very obvious investment in your work (think, the old: “Here’s someone who isn’t messing around.”), giving potential clients another reason to consider you for the gig.

Print collateral:

It’s science: we remember things we touch better than things we hear or see. So to real estate agents, attorneys, insurance reps, financial advisors, yoga instructors - to anyone looking for regular clients: Take a good look at your print collateral...does it illustrate your brand as fully as it possibly could? Details matter - in any industry - so some finer points in pictures that more closely define you, and not just a random face in a mailbox, could help set you apart.

Hold onto them:

Obviously you want to use your pictures. But don’t go using all of them! At least not yet. Rotate your profile pictures out with fresh ones. Change up the mailer or brochure looks, or your photos on your site or social platforms. What’s important is that you have some you can turn to periodically to keep your audience giving you a second look. And another reason to hold some pictures in the back pocket: press! If you are ever featured in an article, having a handy folder full of a variety of shots makes you look like a pro.

Repeat:

Eventually, you’re going to run out of photos to cycle through. Your styles may evolve and more importantly, the styles around us change as well. Stay ahead of your competitors’ three-year-old photos. Be that person on your followers’ social feeds who not only has fresh things to say, but has a fresh look as well. So periodically getting brand photos taken - at least once a year - is key to that process.

While getting brand photos taken is a huge first step in establishing yourself as a force-to-be-reckoned-with professional, it’s what you do with them that matters most. Make sure to take full advantage.