In home sessions and why I love them | Boston family photographer

Your home is special to you. This is number one. It’s where you create a great majority of your family memories, and it’s where you all feel comfortable. I didn’t actually realize how true this was until we did our own family photos in our home last winter. There’s something about the photos in our bed that just hits 

1. It’s easy. This sounds like a simple answer, but if you have young kids, and you take away the whole element of getting them out the door and into the car or stroller once they’re ready, it’s a game changer. Just getting them dressed and letting them be make all the difference between a stressful session, and a peaceful session.

2. Weather is not an issue. No checking the weather app every hour leading up to our session.

3. We have more flexibility in scheduling a time. This is a big one. We schedule outdoor sessions 2 hours before sunset or just after sunrise. The longer the days are, the harder it can be for families to schedule an outdoor session. An outdoor session at 6PM may have beautiful light, but also may be harder on your kids’ dinner and bedtime routine. Indoor sessions are usually scheduled around 10AM, so no sunrise wake-and-go, and no witching hour meltdowns.

4. Go with a casual wardrobe. Socks and shoes off, get comfy. I usually recommend lighter, solid colors, and very low pressure coordination. And the best part? If someone gets a stain, just change because you’re at home!

Behind the Scenes of a Personal Brand Session in Marblehead with Kelly Duggan | Boston Photographer

This past fall, I was up in Marblehead (which is so beautiful!) every few weeks working with some incredible interior designers and architects. One of the shoots that really brought Marbleadhead to life though, was Kelly’s personal brand session. This all-inclusive, all-day lifestyle session for Kelly was really meant to show off HER. The perfect combo of her biz and life… because honestly is there really that much of a line between the two anymore?

Walking in the door at our first location Kelly chose - a beautiful home overlooking the bay in Marblehead- I gawked at the stunning clothing laid out for this session, which pretty much turned the downstairs entrance into a walk-in closet. Our mutual friend Paula was her hair and makeup artist, and really went above and beyond, taking the role of wardrobe stylist as well, adding accessories to compliment and finalize outfits. (Thank you Paula!) Kelly and Paula absolutely NAILED wardrobe, and Kelly wore her clothes with such confidence. Side-note: even if you are coming to the studio for a quick headshot, I recommend getting your hair and make-up done by Paula. She’s my HMU spirit animal and always creates the perfect camera-ready-but-still-yourself look.

Kelly had a clear vision for her shoot, bringing fun props along with her to clearly define her brand and add some personality (pro move Kelly). How fun is it to have a bunch of balloons and pop some bubbly?! There was even fake snow, which required us to get creative with our cleaning in our efforts to be as eco-friendly as possible. We had an action packed shot list for the day (I may have broken a sweat on multiple occasions), but we ended up with a TON of variety that will fill her content library for months.

And, as always, we had to be flexible in true photoshoot fashion, as one of our locations in town was closed. That just led us to a lovely flower shop right down the street, with great steps for posing, and pristine lighting. Everything worked out beautifully in the end! We ended the day in Lynn, right along the water in time to catch the sunset over Boston; casting a golden glow to the end of our session. Of course, there was a toast to celebrate!

5 Ways to Make the Most of Your Brand Shoot | Boston Photographer

1. Re-evaluate what your brand means to you and how you want that visualized. What are some of your business’s grounding principles or your own personal mantra? What do you want to be known for- approachability? Family oriented? Think about what locations are good visual representations of your brand. 

2. Image research and prep. Time to head on over to Pinterest and other social media (or scroll through my instagram) to find poses and images that give me some direction for what you want. I will guide you through posing the day of our shoot, but this is a good place for you to figure out what you like and (maybe more importantly), don’t like aesthetically. Additionally, if you already know where you want these images to end up, that’s super helpful in creating a shot list customized to your needs.

3. Keep me updated! Communication, communication, and did I mention communication? We will start with a consultation call to go over how to best showcase you and your brand during our time together. This is a great time for me to really listen to your needs, pain points, and ideas, so that I can start putting those all together into a custom shot list before our session. If any changes do happen along the way - you decide you want to change location, add a specific shot, prop, bring your dog, fill in the blank, let me know ahead of time so we can plan for it.

4. Picking your outfits. A perfect excuse to look through your wardrobe with a fresh set of eyes. It’s so important to choose clothes you feel confident in AND that are representative of you and your brand. If that means shopping to add in some key pieces, or borrowing some accessories from a friend, you’ll want to leave yourself plenty of time for searching and ordering what you need. I always suggest having a few extra options.

5. Day of shoot. Leave yourself plenty of time to prepare, and arrive at our first location punctually so we can make the most of our time together. I highly recommend bringing a few snacks and water bottle. Trust me, the time will go by fast, so take a deep breath, and relax so you can enjoy it and be your authentic self. Once we get going these sessions are so much fun!

What to Wear for Fall Photos | Boston Photographer

Fall is the most popular season for family photos, and with the scenery in New England, it’s no wonder why! The weather isn’t as hot and muggy as it is in summer, nor does it feel like you need to break out a parka. The trees are putting on a beautiful color show, and overall there is a warmer tone. Here is some of my advice for wardrobe for family photos during fall: 

Decide on a color palette. Choose a few colors, a bit more earth toned, with one color that pops more. Popular color choices include sage, grey, navy, blue-grey, burnt orange, dusty rose, mustard, burgundy…to name a few, but I won’t put a limit on the MANY colors that look and photograph great in fall.

Coordinate outfits. No need to match each other. It can be easier to start with one person’s outfit, then pull from those colors or patterns to use for other members' outfits. This leaves room for individual personality to come on through.

Dress for the weather. Take note of the weather that week, and find a coat or sweater that you love and could easily throw on over your outfit. Pro tip: babies will get colder faster so bring a little blanket to wrap them up in! I ALWAYS suggest layering outfits for babies and young children.

Choosing wardrobe (especially for the whole fam) is HARD! But it doesn’t need to be stressful. Lay things out ahead of time, and I am always available to give feedback and suggestions on wardrobe options.

Updating your personal brand photos with Marty | Boston Photographer

How do you keep fresh content flowing for repeat clients? When someone comes back to update their personal brand photos once every few months or once every year, it’s important that we get it right everytime. We want it to be consistent with their brand, but not redundant from one shoot to the next. Marty Moore’s two shoots are perfect examples of how to properly execute this.

Here are my top 3 things to consider:

Consider location.

I always emphasize how important location is for a brand shoot, but the 2nd or 3rd time around, location plays an even bigger role.

Contrary to what one might think, you don’t want to choose somewhere wildly different. The goal is to choose somewhere that offers new perspectives but is still cohesive with the photos we’ve already shot and the brand story we’ve been telling. For some, that could even be the same location for more than one session. For others, that could mean hunting for the perfect new space to rent for each shoot.

Freshen up the wardrobe.

This will vary from brand to brand, but for Marty’s in particular, his look is the casual suit jacket over a white shirt with jeans or trousers. So for him, we kept it consistent but paid close attention to the smaller details - the cuff links, the watch, the tech accessories.

For other brands, half of the fun in planning the 2nd shoot could be choosing a whole new wardrobe! There are no rules here, so switching up the look or keeping it similar, it’s all good.

Dig into the purpose behind the shoot

Is it for a new product or course launch? Are you offering a new service? Celebrating a big biz milestone?

Whatever the purpose is, this will steer us in the right direction to create brand new content, even if we are shooting on the same neutral backdrop. Planning the right “action” shots is really what guides the story we want to tell.

Marty’s team chose to rent the lovely Newburyport Studio for their shoot. It was my first time shooting there, and wow was it versatile! I can’t wait to shoot there again. Marty’s team once again provided amazing creative direction, and it’s always satisfying to hear they were thrilled with the outcome.

How to prepare for your session: The ultimate guide | Boston Photographer

Wondering how to get the most out of our time together? Do you have any specific shots in mind already? Have some questions about the shoot? Here is a comprehensive session guide to best prepare you for your Family Photos!

Step 1: Check the style guide for wardrobe.

Step 2: Feel free to send inspiration photos if you have them. If you have a pinterest board-share it!

Step 3: Answer the questionnaire I sent. It makes all the difference when I know a little about your kids and how to approach them. This is also a great opportunity to let me know if there are any specific shots you really want going into our session.

Step 4: Let the kids be kids and don’t stress if they aren’t “behaving”. Your 3 year old runs from the camera, your 5 year old has no idea how to smile naturally, and your moody 7 year old is done with us before we start. Sound familiar? We are here to make this fun and capture your kids’ true personalities, quirks, silly faces and all. If you are having fun, they will have fun.

3 of my must have shots:

Hugs and kisses

Tickles (or something similar that gets them giggling)

Active playing. Chasing our kids gets sweaty and dirty, and it’s not always glamorous. This is where the real stuff is. The stuff your kids enjoy and more importantly, open up to. All kids are different and if you know what kind of play brings out the best in yours, it is a huge help in capturing their genuine happiness.

Step 5: Go through this checklist to make sure you’re prepared:

1. Make sure everyone is fed and hydrated ahead of time (adults too). Everyone is just more happy when they’re not hangry. Tip: stay away from foods that stain clothes or faces

2. Bring easy snacks and water with you. Snack ideas: cheerios, white cheese, raisins…

3. Have outfits ready ahead of time - like wayyy ahead of time. Pack an extra if you have a young baby, messy blowouts and spit up are definite possibilities.

4. Leave yourself plenty of time. When you need to be somewhere on time, someone will have a meltdown or poop at the very moment you need to leave. Keep your sanity and leave yourself extra time, you don’t want to cut into your session time because your toddler hid his shoes.

5. Bring something your kids love. This is totally optional, but if your kid has a toy or lovey that brings them more happiness than anything else in this world, it would be a great idea to have it with you, and even get it in a few photos - it can make a really sweet memory to look back on. One of my favorite photos of my son is him holding onto his “Lovey” at the end of our family session.

Now you’re ready for your session! Just show up and have fun with your kiddos.

The Top 3 Things Holding You Back from Your Brand Photos and How to Fix Them | Boston Photographer

Feeling hesitant on planning your own personal brand photo session? You are not alone! But rest assured, as I walk you through three of the most common things holding people back from taking brand photos, and how to fix them. 

1. I don’t like the way I look.

Leave that to us! 

First I will  provide you with a posing and style guide. If you want to take your style to the next level, I can recommend one of the wardrobe stylists I love. Working with professional hair and makeup is also a key factor in amping up your look. It’s important to work with someone who can give you an everyday look - if you don’t wear an updo and smokey eye as part of your everyday look, let’s keep it real. Great HMU artists know how to give you the gorge look that’s still YOU.

We created a PDF guide with the absolute best wardrobe advice everyone needs before going into a photo shoot: Download it here

2. I don’t know how I would use these images.

Social media, blogs, website landing pages, about pages, process pages, email campaigns, printed marketing materials, press releases, etc, etc, etc.

Did you know that images on social media posts receive 120-180% more engagement and visibility? Powerful images provide a quick and clear message to your clients (esp for those who scroll right on past text). With the images from your brand shoot, you can create a visual library for fresh social media and marketing content.

3. I’m not ready.

When is anyone 100% ready?

Anything new can be intimidating, but you gotta start somewhere. We will start off with a brainstorm session, which will allow me to get to know you and your brand better. From our discussion, I can create the perfect shot list for your business. This is a great opportunity for you too to discover what you value in your business and want to highlight. I guarantee once we start, you won’t be able to wait to do it again! 

Captivating images are what make you stand out to your potential clients. They give your audience the chance to see what it’s like to work with you. All personal brand sessions are 100% customized to you, and conveying your brand story.

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“Working with Emily was incredible! Not only did she know how to work with my brand board, but also went out of her way to create her studio with my brand colors & specific plants to extenuate the look and feel of my brand. She was professional, extremely accommodating, friendly and more importantly.. AMAZING at what she does! I have the most gorgeous photos for my web site…”

— Gwen K, Homeopath

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What To Wear For Your Spring Photos | Boston Family Photographer

Spring clothes are soooo cute!!! And such a much needed break from our winter jackets. I love a good spring wardrobe, but keep in mind we are in New England, and summer in April is usually just a dream. So before we break out the tanks and summer dresses, think about spring layers.. let me say this again. Spring layers. Just like fall layers, but lighter and more springy :)

Here are a few of my favorite spring looks and steps on how to nail them:

How to nail the layered spring look:

1. Start with one outfit you love, and base everyone else's around that

2. Don't be too matchy! Layer with simple patterns and color blocking

3. Texture. Incorporating different textures is a great way to avoid feeling "over-patterned"

4. Keep it timeless. Avoid words, graphics, and logos on clothing

5. Accessorize. We love layering for the simple reason it's a great way to incorporate a fun hat, pair of tights, jacket, scarf (not too bulky), or little peekaboo of color.