I am so so excited for the launch of this new Boston brand, Back Bay Watch Co!!! Why? Well partly because I had the honor of doing all the photography, but way more importantly because I BELIEVE in this company. I believe in the product, the integrity, and the proud owner, Mike Lembo. I personally watched Mike pour over every little detail of the watch, making sure the color, quality, and design was PERFECT. Guys, how often to I dedicate a whole post to a specific brand or product? (answer: almost never). I love these watches. Here’s a bit about the company and quality:

Owned and operated by proud Bostonian, Michael Lembo, Back Bay Watch Company is a collection of Boston centric men’s and women’s watches that capitalize on the classic look and feel of the city.

Inspired by the well-known style of the historic Back Bay, with blocks of brownstones, recognizable gold domes, and cozy neighborhoods, each Back Bay watch is intended to represent the city’s staple features that will never go out of style. Named after the iconic streets of the Back Bay, the watches are perfect for those who share their passion for Beantown.

A watch enthusiast since an early age, Michael grew up in Waltham, MA, coincidentally named “The Watch City” for its long association with the watch industry. Michael designs each watch using elements of the favorites from his own collection. Created using top-notch materials like Japan movement, 316L stainless steel, and genuine leather, Back Bay watches can be dressed down while watching Sunday Night Football, add a touch of class for a business meeting, or be the finishing touch for a night on the town.

I can’t go on and on without mentioning Mike’s incredible girlfriend Karen, who works so hard behind the scenes and specifically on our lifestyle shoot in (where else) Back Bay! I loved this photo shoot for so many reasons (beautiful people don’t hurt), but mostly because these watches are SO Back Bay. They fit so perfectly against the brownstone colors and textures. Below are some of my favorite shots, and of course a few behind the scenes.