No Bullsh!t on this brand shoot with CEO mentor, now author, Marty Moore for his book release, “No Bullsh!t Leadership”. It had to be one of the most organized shoots of 2021, which is mostly due to his daughter, and business partner, Emma.
Definitely a powerhouse father-daughter duo.
Emma was pretty much my dream client- she had a clear idea of the visual story they wanted to tell, and came up with a detailed shot list, including inspiration visuals, before our shoot.
The whole family played a part on this brand shoot:
Marty’s wife, Kathy, doubled as a personal stylist and helped get the most natural expressions out of Marty. His leadership skills, particularly his charisma and confidence truly came through in the finished photos. Overall he is a natural in front of the camera!
Determining location is such an important piece in telling your brand story.
More on how to determine the best location for your brand here. Since they needed a very minimal, clean backdrop, we opted for renting a space. After doing a bit of research, I sent Emma three options of potential sites, and let her decide which one best fit their brand and specific look for this shoot. We ended up renting the perfect studio space right in East Boston.
