3 Mistakes to Watch Out For on Your Brand Photoshoot | Boston Brand Photographer

Hey there, small business owners and entrepreneurs in Boston! If you're gearing up for an awesome brand photoshoot, we've got some essential advice to share with you. Today, we're going to uncover the top three mistakes you need to avoid to ensure your brand photoshoot is a resounding success. So, grab your notebook and let's dive into this blog post that's all about what to avoid to create stunning brand visuals.

1. “Winging It”: The Importance of Preparation

Picture this: You show up for your brand photoshoot, all excited and ready to strike a pose. But hold on, have you actually prepared for it? "Winging it" might sound thrilling, but when it comes to creating a strong visual identity for your brand, preparation is absolutely crucial. In the initial steps of the planning process we’ll get into the importance of communication, prop selection, and outfit coordination to match the vibe and location. Trust us, skipping the preparation phase is a big no-no that can lead to lackluster results. So, let's ensure your photoshoot is set up for success right from the start.

2. Location, Location, Location: Don’t Settle for a Location that Doesn’t Fit Your Brand

So, before you brush off your own workspace as not being "luxury" or "on-brand" enough, think again! (Check out the blog for prepping your workspace!) Embrace its unique qualities and consider how they align with your brand's story. Authenticity goes a long way in building trust and connecting with your audience, and using your own workspace can amplify that in your brand photos.

If your workspace doesn't fit right for what you’re going for, tap into the resources around you! Do you have a friend with a kitchen that perfectly complements your lifestyle brand? Or perhaps you can strike a sweet trade deal with a past client who has an "on-brand" blue living room? And hey, have you ever considered checking out some Airbnb options? Renting a location may come with an extra expense, but trust us, it's always worth it. We've never had a client say they regretted investing in the perfect space that truly embodied their brand.

For more tips on choosing the perfect location, head over to our blog post on "How to Choose the Perfect Location for Your Brand Photoshoot". It's a game-changer!

3. Don't Let Those Photos Collect Digital Dust

Now that you've embraced the idea of using your own location for your brand photoshoot, let's talk about the importance of actually using those photos. We understand that the overwhelming feeling of "How do I use them?" can sometimes creep in. But remember, the key is to take action and be strategic. “Done is better than perfect.”

Here's the truth: using your photos strategically is crucial for showcasing your brand and engaging your audience. We'll share valuable insights and practical tips on how to leverage your photos across your social media platforms, website, and other marketing channels. Let's ensure your brand photos shine brightly and contribute to your business's success. Check out “Tips for How to Make Your Brand Stand Out Online”

Start by creating a content calendar and planning out how you'll incorporate your photos into your social media posts, website, and other marketing materials. Highlight different aspects of your workspace and how they tie into your brand's story. By using your own space, you're not only showcasing your products or services but also inviting your audience into your world.

Now that you're aware of the top three mistakes to avoid on your brand photoshoot, you're equipped to make the most of this incredible opportunity. Remember the significance of preparation, the importance of choosing the right location, and the necessity of maximizing your photos' potential. By sidestepping these mistakes, you'll be well on your way to capturing stunning visuals that truly represent your brand. So, get ready to showcase your brand's essence through captivating imagery and watch your business thrive.

Inside an Interior Designer Personal Brand Shoot: Sarah Cole Spotlight | Boston Photographer

On an interior shoot, so much prep goes into making a room photo ready. On a brand shoot with an interior designer… in a home that she designed, take that prep work and make it a double, hah! When working with interior designers, I usually recommend that we keep the photoshoot for the home they designed and their brand photoshoot separate, but limitations in using someone else’s home doesn’t always allow that kind of freedom. Sarah had two days to prep, style AND shoot the home and her brand photos… I’m sweating and stressed just saying that. Prep work and communication, while time consuming, truly makes or breaks the outcome of a shoot like this.

Sarah Cole has made the art of prepping a space for a shoot down to a T. Being a visual person herself, she had the perfect vision for her “red dress” room, and using the built-ins as a main backdrop. And hello yellow shoes to perfectly compliment the yellow/blue sitting room? Showing part of her process and not JUST the pretty, finished product, was important, so we made sure to take elements from the planning stages - the measuring to get the perfect custom fit, the dozens of meetings and conversations with clients, reviewing the floor plans, down to the final touches.

How to make your brand shoot more personal with Kylie Wright | Boston Photographer

One of the many parts I love about personal brand shoots is the opportunity it creates for you, the client, to reflect on your brand and how you want to be seen. Kylie, CEO of a tech company, has had many “corporate” headshot sessions to show the serious professional side of her job, this time opted to go for a more personal approach with her session.

I loved this approach, as it allowed us to highlight Kylie’s life outside her Back Bay office, creating a very genuine “total package” image of her. She lives near her work, and if you haven’t been to Back Bay, it has so many photo opportunities with the brownstone buildings, Newbury street, restaurants, and green spaces. Pretty much quintessential old town Boston. In capturing her less corporate side, we focused on what she appreciates outside of the office such as her favorite walks in the neighborhood, or her favorite restaurants in the area (which I don’t know how you can pick), rides her Blue Bike to the office, and one of my favorite moments, spending some time engaging with her family and pups. 

For a more casual professional vibe, we concentrated on what she would post to a blog or LinkedIn about, such as how she can take work calls walking down Commonwealth Ave. As a leader, she loves working with her team and considers that one of her happy places.

What to Wear for Winter Photos | Boston Photographer

Wait…it was just 50 degrees yesterday now it’s 20 degrees out? Yup, winter in Boston is as unpredictable as it comes, but luckily the weather app is usually reliable for forecasting the upcoming days' conditions. 

When it comes to dressing for winter photos, here is my best advice.

1. Wear or bring extra layers. Nothing is worse than freezing! While you don’t want to look bulky like the Michelin tire logo, bring an oversized slouchy sweater or wear that thermal shirt underneath. Layering is a great way to complete a look.

2. Bring an extra coat. You can wear a more stylish coat for photos, but having an extra puffy coat to put on in between shots, or as we move from one place to the next, can be just the break you need. 

3. Gloves and cold weather accessories. Add a seasonal flare to your photos by adding those winter accessories like scarves, gloves, boots, and beanies. There are so many cute options for these items out there, have fun with it.

4. Color: Winter tends to bring some more muted colors so if you want to stand out add some splashes of color to your outfits. Layering is a great way to add color.

Most importantly choose to wear clothes you feel comfortable and confident in, no matter the season.

How Gwen made the most of her brand shoot | Boston Brand Photographer

Gwen, Homeopath, came to me when planning her website with her website designer Lulu, and her photos from this brand shoot fit her website. During our consultation, she described how she wanted an organic and neutral look to her images. We decided to do the shoot at my studio in Lawrence, starting with a complete blank slate background and adding in details and items reflective of her brand such as earth toned art and plants. A minimalist approach with beautifully simple results. One of our goals was to recreate the warmth and openness of her office environment and the general vibe of zoom calls with patients, and we were able to do just that using a few key items and colors.

And while we had the whole brand session in our studio space, we were not limited! Gwen worked with a virtual wardrobe stylist before our session, and they put together A LOT of looks. In fact we had 7 outfits which we fit into a half-day shoot! Talk about really creating versatile content. Once again, here is where planning and prep are everything. We were able to be intentional about shooting 7 looks in one half day session, and successfully giving Gwen the variety in her content that she needed. Of course I have to give a shout out to Paula, my friend and makeup artist, who was with us for the entire session to transition between looks, she makes everything look so effortless. 

I can’t say enough good things about working with the right team. With Lulu’s direction, Gwen’s clear visual inspiration, Kate’s magical wardrobe, and Paula’s always natural HMU, we were able to produce exactly what Gwen wanted.

5 Ways to Make the Most of Your Brand Shoot | Boston Photographer

1. Re-evaluate what your brand means to you and how you want that visualized. What are some of your business’s grounding principles or your own personal mantra? What do you want to be known for- approachability? Family oriented? Think about what locations are good visual representations of your brand. 

2. Image research and prep. Time to head on over to Pinterest and other social media (or scroll through my instagram) to find poses and images that give me some direction for what you want. I will guide you through posing the day of our shoot, but this is a good place for you to figure out what you like and (maybe more importantly), don’t like aesthetically. Additionally, if you already know where you want these images to end up, that’s super helpful in creating a shot list customized to your needs.

3. Keep me updated! Communication, communication, and did I mention communication? We will start with a consultation call to go over how to best showcase you and your brand during our time together. This is a great time for me to really listen to your needs, pain points, and ideas, so that I can start putting those all together into a custom shot list before our session. If any changes do happen along the way - you decide you want to change location, add a specific shot, prop, bring your dog, fill in the blank, let me know ahead of time so we can plan for it.

4. Picking your outfits. A perfect excuse to look through your wardrobe with a fresh set of eyes. It’s so important to choose clothes you feel confident in AND that are representative of you and your brand. If that means shopping to add in some key pieces, or borrowing some accessories from a friend, you’ll want to leave yourself plenty of time for searching and ordering what you need. I always suggest having a few extra options.

5. Day of shoot. Leave yourself plenty of time to prepare, and arrive at our first location punctually so we can make the most of our time together. I highly recommend bringing a few snacks and water bottle. Trust me, the time will go by fast, so take a deep breath, and relax so you can enjoy it and be your authentic self. Once we get going these sessions are so much fun!

What to Wear for Fall Photos | Boston Photographer

Fall is the most popular season for family photos, and with the scenery in New England, it’s no wonder why! The weather isn’t as hot and muggy as it is in summer, nor does it feel like you need to break out a parka. The trees are putting on a beautiful color show, and overall there is a warmer tone. Here is some of my advice for wardrobe for family photos during fall: 

Decide on a color palette. Choose a few colors, a bit more earth toned, with one color that pops more. Popular color choices include sage, grey, navy, blue-grey, burnt orange, dusty rose, mustard, burgundy…to name a few, but I won’t put a limit on the MANY colors that look and photograph great in fall.

Coordinate outfits. No need to match each other. It can be easier to start with one person’s outfit, then pull from those colors or patterns to use for other members' outfits. This leaves room for individual personality to come on through.

Dress for the weather. Take note of the weather that week, and find a coat or sweater that you love and could easily throw on over your outfit. Pro tip: babies will get colder faster so bring a little blanket to wrap them up in! I ALWAYS suggest layering outfits for babies and young children.

Choosing wardrobe (especially for the whole fam) is HARD! But it doesn’t need to be stressful. Lay things out ahead of time, and I am always available to give feedback and suggestions on wardrobe options.

What you can learn from Marty Moore and his brand shoot | Boston Photographer

No Bullsh!t on this brand shoot with CEO mentor, now author, Marty Moore for his book release, “No Bullsh!t Leadership”. It had to be one of the most organized shoots of 2021, which is mostly due to his daughter, and business partner, Emma.

Definitely a powerhouse father-daughter duo.

Emma was pretty much my dream client- she had a clear idea of the visual story they wanted to tell, and came up with a detailed shot list, including inspiration visuals, before our shoot.

The whole family played a part on this brand shoot:

Marty’s wife, Kathy, doubled as a personal stylist and helped get the most natural expressions out of Marty. His leadership skills, particularly his charisma and confidence truly came through in the finished photos. Overall he is a natural in front of the camera!

Determining location is such an important piece in telling your brand story.

More on how to determine the best location for your brand here. Since they needed a very minimal, clean backdrop, we opted for renting a space. After doing a bit of research, I sent Emma three options of potential sites, and let her decide which one best fit their brand and specific look for this shoot. We ended up renting the perfect studio space right in East Boston. 

Oh! And…

if you have that ever growing pile of books you mean to read but haven’t gotten to yet, I encourage you to add this one to the pile, though he also has a podcast for leaders and future leaders. It’s worth a listen on your next drive.

Gina’s Family Photos in Arnold Arboretum | Boston Photographer

As an early mother’s day gift, Gina spent a windy afternoon at the Arnold Arboretum with her husband Jay and two daughters. Years ago, I had the opportunity to shoot both Gina’s maternity and newborn photos for her second child. It’s always special to work with clients over the years and see their child(ren) grow, as her daughters now are in elementary school and very much their own person. 

That morning we were debating whether or not to reschedule the shoot due to the wind advisory, (which if you have long hair, you KNOW the wind can be a friend and an enemy) but ended up going with it. Thank goodness for that as we captured some great moments!

Emma and Isla had such fun energy and even as the temperature dropped, kept the fun and laughter going. The true sister spirit came through as they made each other giggle, and had reminders to be gentle with each other. My approach to this shoot, and all of my shoots, is lifestyle based, so I love capturing them in their element, letting their personalities shine through.

We ended the shoot in the rose garden, carrying that energy with us, as our last shots were of the family jumping and running around.

Fun Ways to Photograph your kids This Summer | Boston Photographer

Summer is here (and so is the heat)! Hand-in-hand with this warmer weather comes longer time spent outside, especially for kids. To capture your kids having fun in the sun, I’ve created a list of some summer photo ideas that will bring a smile not just to your kids face but to your face as well. 

Capture your kid:

1. Eating watermelon or summer fruit. Be prepared for sticky hands and chins! You can even make a day of this by transforming it into a picnic.

2. Splashing in the water. Pool, ocean, lake, it doesn’t matter. Yes, your kid(s) will love this one, and yes, you may get wet. Trust me if you miss the shot of the cannon ball splash, they will be happy to do it again.

3. Doing classic “summer things”. Fourth of July fun, lemonade stands, playing with bubbles, running through the sprinkler, bbq nights- capture a family moment you love!

Have fun trying out different summer activities with your kid and capturing the moment as is. Pro tip: remember to bring sunscreen and bug spray.

Here's (and cheers) to the Dads | Boston Family Photographer

Ok let’s be real - I often overlook the amazing dads. We are (finally) hyperfocused on mom, as we should be, let’s give moms ALL the support. But what about the dads trying to “do it all”. The dads that have to miss the moments we’ll never get back, or make the hard decisions to go back to work after a mere two weeks with their newborn because that’s what everyone does. The good ones are our support systems and they don’t often complain (until they come down with the dreaded man cold lol, can I get an amen?)

I didn’t fully appreciate what it takes for a good man to become an incredible dad until I saw Nick become just that. And I’m not talking the “Wow what a hands on father!” BS comments that we get when people witness dad taking the kids for a walk or having any general interaction with their kids (moms you feel me?) I’m talking about the dads that are IN IT. Whether it’s staying at home full time, rushing home from work to jump right into bath-time, or taking one for the team in the middle of the night.

Above image by Melissa Rabbitt Photography

Dads get a bad rap for the “are we done yet” attitude at their photoshoot. I get it; it’s not easy and sometimes even uncomfortable to create special memories on command. They aren’t flashy about their relationships, but when I get to actually capture a few moments of their genuine connection, those are the photos that make us all melt. 

YES! Your workspace is photogenic. How to easily prep your space | Boston Photographer

Ok, our workspace does not look like HGTV in day to day life, but there are some really simple things we can do to style it for photos. If you know me, you know I love shooting a portion of our brand photos in the spaces my clients actually work in. If we are talking real and authentic, this is it! We want it to look clean and “effortless,” but not perfect, so there are some really simple ways to prep your space for photos.

1. Declutter. This is the number one, number two, and number three way to prep your environment. This doesn’t mean clearing off your desk completely, we want it to look functional, but not chaotic. Remove stacks of papers, organize pens, and clean up wires. These simple things will dramatically impact the way your desk photographs.

2. Remove “heavy” or dark objects from background. Darker objects steal focus, and we want to keep distracting elements out of the background. (example here before and after?)

3. Add life! Now that we’ve removed, it’s time to add. Green plant life would be my recommendation but any sort of flowers or plant will do the trick. This can be a desk plant, bamboo stalks, or a larger standing tree-type plant. (photo example with plants in foreground and background). Plants are a styling must have for most lifestyle photoshoots, no matter what your business is.

That’s it! Just a little rearranging and your space that you didn’t think would be appropriate for photos, is now the clean, personalized space you need for your brand photos. We want it styled, not sterile.

Bonus tip: if you already have brand colors, subtly accessorize your space using those colors in your vase, plants/flowers, pen, notebook, or desk organizers. The key here is subtle, pick one or two of those items, not all of them.

What to Expect on Kids Brand Photoshoot | Boston Photographer

I love working with kid’s brands!!! Love it, love it, love it. And even more so when the marketing coordinator doubles as the stylist and totally nails her vision. Commercial and editorial shoots with kids can be about as unpredictable as they come, but that’s part of the fun - thinking on your toes and getting spontaneous authentic images. This shoot was also special because we got to work with Todd and his two sons, so capturing the natural chemistry between them was easy.  

There was never a dull moment at the studio, as Todd’s launch for children’s eyewear brought in a mix of fun and curious personalities. Part of the joy of working with kids is the wonder and energy they bring to a photoshoot.

They remain in constant awe of the world around them and ask questions about absolutely EVERYTHING! It makes you pause for a moment to think about how exciting it must be to experience something for the first time. Some of the most common questions revolved around my camera. How does it work? Where do the images go? Can I see them? Not only were they fascinated by my camera, but also my 7 month pregnant belly! Where is the baby? Can I see it? How does he breathe in there? (Still trying to figure that one out myself actually :) 

When working with children I find it so important to speak their language and engage with them, in order to build connections. Being a bit goofy and silly can create some great expressions. 

There was one point in the shoot that I had each of them scream as loud as they could, which would immediately turn into giggles and so many fun outtakes.

While the children were absolute CHAMPS, in true kid fashion, they were all falling apart by the end of the day. I always watch for indicators that they are done when working with child models, it won’t do any good to push them past their limit!

Overall this shoot was a blast! The fact that the whole family played a role made it extra memorable. Leigh, the marketing coordinator and Todd’s wife, took control over the creative directing, styling, and casting (Leigh can you organize EVERY photo shoot for us please?). And Todd got to interact with his sons, who inspired him to create the “Still” line of tween vision wear. The images captured from this shoot were honest and genuine, I just love how children feel so comfortable with themselves. Did I mention how much I love working with kids’ brands??

My Five Favorite Unique Boston Locations For Your Family Photos | Boston Photographer

Boston Public Garden, Arnold Arboretum, Seaport–all prime photo locations and quintessential Boston gems. And it’s always a different experience, no matter how many times I shoot there (thanks to you!) All great options, but if you’re looking for some off-the-beaten-path, unique locations for your family photo session, they are not as far as you might think. While they might not look like much as a whole on the outside, there is always a spot to create great images. (BONUS: one of these locations has been teen approved- meaning they are more invested in the shoot!) 

Destination 1: Underground Ink Block. This urban graffiti park located between Boston’s South End and South Boston is fun for any age. Bright, bold colors and fun art-what more could you ask for!

Destination 2: Mill Buildings near my Lawrence Studio. Remember me mentioning the teen approved site? Well this is it. Actually, I recommend this location only for older kids due to the raw industrial nature of the space. (of course it’s safe to shoot at, but not for little wandering hands). It creates some cool (yes, this word was used by a teen), industrial looking images.

Destination 3: Unkempt Field or Hill. Those tall grass photos that capture the light–need I say more? You know what I am talking about. For this type of location, I always suggest bug spray and a blanket.

Destination 4: Your home. This location is the most overlooked option. Share your love for the space you live in. Indoor, backyard, there are more great little nooks than you’ve ever realized.

Destination 5: An interesting wall. Have you ever driven by a side of white brick wall, or brightly painted side of a building, and thought, “isn’t that interesting?” No? Just me? A simple wall can add a lot of different looks. Bright, bold, rustic, edgy, playful. Add a simple texture background to keep the focus on you and your family, while giving your photos a bit of a flare.

Looking for more ideas? Reach out, so we can find a location that’s perfect for your family photos.

Where do we shoot? How to determine location | Boston Photographer

Yessss we’ve booked your brand photo shoot! We’ve had our discovery call, you’ve filled out your brand questionnaire, and we have a date on the calendar. We’re off to a great start, and now we must decide - where will we shoot?! Location is one of THE most important elements to planning for your brand photos. The location is our backdrop, the foundation for creating the vibe, for telling your brand story. We have to get this right. I certainly have my suggestions, but really the decision comes down to what feels right for you and your brand.

Here are the spots I suggest turning to first:

Your work space. This is as real and authentic as it gets folks. Where do you ACTUALLY make the magic happen? You do not have to have an HGTV ready space in order for us to have a successful shoot. Think about all the places you work - studio, workshop, living room couch, office desk, your kids’ playroom floor :) Make a list of all your potential workspaces and we can narrow down the most photogenic and relevant from there.

The photo studio. Need a clean, minimal backdrop to show off your products, process, or service? Our studio is a great clean slate to build in a few of your own brand elements.

Outdoors. Infinite possibilities. A well manicured park will NOT be the place for everyone’s photos. But this is a great way to subtly incorporate key elements. Do you operate your biz out of the city? Let’s brainstorm potential city backdrops without being in-your-face about it. Are “organic” and “natural” words you use to describe your brand vibe? Maybe we use soft textures in front of an old barn. Those are two COMPLETELY different stories, just by changing location.

Rented space- Airbnb or Peer Space. I love this option. This may take a little more investigation, but so worth it in my opinion. If you are a food blogger and need a gorgeous kitchen as your backdrop (but your kids and messy kitchen at home make it impossible to shoot there) this is it. These spaces come photo ready, are easy to book, and have a huge range of options if you know what you are going for. This will require a rental fee, but it makes planning for our shoot so easy, I think it’s worth every penny and then some. We don’t want to spend half the day setting up, breaking down, and rearranging. Keep it simple and effective with a turn-key option.

Now that we’ve addressed the BEST spaces to shoot, I want to talk about the places that do not make great locations and why. Generally speaking, public spaces that we can’t get pre approved for shooting, or are open to the public when we want to shoot, do not make great options. There are too many variables that are out of our control and can seriously hinder our ability to shoot. Not having permission ahead of time, and trying to shoot there usually results in disappointment. If we want to shoot at a public space, I’ve learned to ALWAYS ask ahead of time. Even if we do have permission, if we want to use the table in the corner with the best artwork, and best natural light… Guess what? Someone will already be sitting there when we arrive. I’m not saying we never shoot at public spaces, but they will take some extra consideration and planning, and always require a backup plan.

Above all, our location needs to speak to your brand. It needs to be consistent with the look and feel you are going for. This requires some brainstorming together, but is actually a really fun part of the process. The right location makes wardrobe, prop and shot list planning so much easier.

How to get natural expressions from kids | Boston Photographer

Nothing compares to a genuine, heartfelt smile from your kids. Throughout the years I have discovered some of the best ways to get authentic emotions out of kids, and I’ll let you in on my secrets. It’s not as difficult as you think, just get ready to be a little goofy!

I absolutely love working with kids. They typically don’t fake how they feel, especially the younger ones, and kids tend to wear their expressions very honestly; creating a light-hearted atmosphere can give you the genuine look you want. When I’m on a shoot, I am always ready for those candid shots to capture them in their natural setting. 

Try kissing them. Babies and toddlers can be the most unpredictable, as one moment they may be laughing then the next it's like a little rain cloud is over them. But one of my favorite ways to bring joy to their faces is having mom, dad, brother, sister, you fill in the blank here, kiss different body parts. Their eyes, nose, fingers-try it all! 

Another safe option to melt those serious expressions is Peek-a-boo. You’ve got to love a classic. This one works best on kids under the age of 2.

Here comes the tickle monster! If you know your child is ticklish this can be a great secret weapon to turn any frowns or discomfort into a toothy grin. 

Toss your child up in the air! (safely)

Who doesn’t love a good dance party and sing along? Dancing can help a child relax and get out any jitters. Young ones love songs, so bonus if you sing in a silly voice. For upset babies, try putting on their favorite song to see if that can crack a smile or at least change the mood.

Make everything a game. See who can jump the highest, or if they can pop out from behind a nearby prop on the count of 3. Play Simon Says-but add an accent! Or tell them to hold a serious face and keep it as long as they can.

Break out the jokes! (Yes, even dad jokes) This one can work on both younger and older children. Maybe it’s a knock-knock joke, or a family inside joke. Perhaps you might even use some bathroom humor for the younger ones-whatever gets them cheesing!

Connection is key for older kids. Teenagers will whip out their phones if they have the chance. Ask them if they have any photo requests so they feel more invested. Find out their interests by taking some time to chat.

Make a funny sound. I tend to use this one for babies and younger children to grab their attention, but you can also make an older kid laugh this way as well.

Take. Breaks. Period. An hour can be a long time for any kid (and parents too if we’re being real here). If anyone needs a break, we take it. Taking 5 quiet mins in exchange for a happy 10 mins is always ok with me. .

Next time try one of these tactics to get a real smile, sometimes it just takes a little trial and error.

The 5 best ways to put your brand photos to use | Boston Brand Photographer

Having your personal brand photos taken is a big leap for any professional. Some reading this may be thinking, “Yeah, that is a big leap - a big, scary leap!” Think of it this way, though: it’s also a leap that announces to anyone and everyone you know - and lots of people you don’t know yet but will soon enough - that you are someone who takes your career seriously enough to start forming your own brand through imagery. You have a message to tell the business world, and you’re going to do it through actions, words, professional business photos - you name it - to reach your ultimate goals.

Getting personal brand photos takes time, investment, and confidence to say to the world, “This is me. Take a look. I’m a professional who’d like to know more about you, so I’m taking the first step and putting myself out there. Let’s collaborate!”

So taking the photos is one thing. You go the session. It’s a beautiful setting. The vibe with the photographer is great. You really feel like your brand and personality were captured during the time, and you feel great after leaving. 

And then you receive the photos. What do you do next?

Using your brand photos effectively

Social Media:

Not that these are necessarily in order, but social is an obvious choice for having professional business photos. Clients, employers, and others in your field not only interact and see the content you post on Twitter, LinkedIn, Facebook and other platforms; remember, before they knew you, their first impression of you was likely your profile picture. So you want a picture that reflects who you are and how you do business, not only to those who follow and interact with you on social to make the conversations more authentic, but also to people visiting you and may end up becoming followers, friends or colleagues in the future.

Personal Website:

A clear need for personal brand photos is to offer readers a couple different glimpses of you on your personal website. While not everyone has or needs one, for many - for example, freelancers - letting your audience get a peek behind the curtain and see more of you personally is a great way to grow trust before even communicating. In addition, the quality of the photos represents a very obvious investment in your work (think, the old: “Here’s someone who isn’t messing around.”), giving potential clients another reason to consider you for the gig.

Print collateral:

It’s science: we remember things we touch better than things we hear or see. So to real estate agents, attorneys, insurance reps, financial advisors, yoga instructors - to anyone looking for regular clients: Take a good look at your print collateral...does it illustrate your brand as fully as it possibly could? Details matter - in any industry - so some finer points in pictures that more closely define you, and not just a random face in a mailbox, could help set you apart.

Hold onto them:

Obviously you want to use your pictures. But don’t go using all of them! At least not yet. Rotate your profile pictures out with fresh ones. Change up the mailer or brochure looks, or your photos on your site or social platforms. What’s important is that you have some you can turn to periodically to keep your audience giving you a second look. And another reason to hold some pictures in the back pocket: press! If you are ever featured in an article, having a handy folder full of a variety of shots makes you look like a pro.

Repeat:

Eventually, you’re going to run out of photos to cycle through. Your styles may evolve and more importantly, the styles around us change as well. Stay ahead of your competitors’ three-year-old photos. Be that person on your followers’ social feeds who not only has fresh things to say, but has a fresh look as well. So periodically getting brand photos taken - at least once a year - is key to that process.

While getting brand photos taken is a huge first step in establishing yourself as a force-to-be-reckoned-with professional, it’s what you do with them that matters most. Make sure to take full advantage.

How to Do Winter Photos the Right Way | Boston Photographer

I absolutely love the seasons. Each season brings you something to look forward to and enjoy. Apple picking and leaf peeping in the fall, blooming flowers in the spring, sunshine in the summer, and hot cocoa and snow in the winter! Living in Boston we get the full force of the seasons, and winter can bring us a beautiful snowy wonderland but also some frigid temperatures. Don’t let those temperatures discourage you from creating some cozy, magical photos with your fam!!

Don’t underestimate home photoshoots. Home is where the heart is, creating some wonderfully fun and cuddly images in a space that means something to you. Before every session I take some time to scout the best spots around your house with the best lighting. (Spoiler, I can ALWAYS find at least a few spots). Indoor sessions are perfect for young kids and babies.

In the mood for some outdoor shots as well? Maybe it snowed the night before or the lighting is stunning. Combo sessions are a perfect way to get both outdoor and (warm) indoor photos! Just remember to bring plenty of layers. Older kids can have fun layering up, and young kids will get excited to run outside-though their mood can change pretty quickly (hello cold hands and runny nose) All we need is a few minutes outside, before running back home to warm up! Pro tip: A change in environment is also great for resetting not-so-great moods.

The Top 3 Things Holding You Back from Your Brand Photos and How to Fix Them | Boston Photographer

Feeling hesitant on planning your own personal brand photo session? You are not alone! But rest assured, as I walk you through three of the most common things holding people back from taking brand photos, and how to fix them. 

1. I don’t like the way I look.

Leave that to us! 

First I will  provide you with a posing and style guide. If you want to take your style to the next level, I can recommend one of the wardrobe stylists I love. Working with professional hair and makeup is also a key factor in amping up your look. It’s important to work with someone who can give you an everyday look - if you don’t wear an updo and smokey eye as part of your everyday look, let’s keep it real. Great HMU artists know how to give you the gorge look that’s still YOU.

We created a PDF guide with the absolute best wardrobe advice everyone needs before going into a photo shoot: Download it here

2. I don’t know how I would use these images.

Social media, blogs, website landing pages, about pages, process pages, email campaigns, printed marketing materials, press releases, etc, etc, etc.

Did you know that images on social media posts receive 120-180% more engagement and visibility? Powerful images provide a quick and clear message to your clients (esp for those who scroll right on past text). With the images from your brand shoot, you can create a visual library for fresh social media and marketing content.

3. I’m not ready.

When is anyone 100% ready?

Anything new can be intimidating, but you gotta start somewhere. We will start off with a brainstorm session, which will allow me to get to know you and your brand better. From our discussion, I can create the perfect shot list for your business. This is a great opportunity for you too to discover what you value in your business and want to highlight. I guarantee once we start, you won’t be able to wait to do it again! 

Captivating images are what make you stand out to your potential clients. They give your audience the chance to see what it’s like to work with you. All personal brand sessions are 100% customized to you, and conveying your brand story.

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“Working with Emily was incredible! Not only did she know how to work with my brand board, but also went out of her way to create her studio with my brand colors & specific plants to extenuate the look and feel of my brand. She was professional, extremely accommodating, friendly and more importantly.. AMAZING at what she does! I have the most gorgeous photos for my web site…”

— Gwen K, Homeopath

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Boston Interior Photographer | Boston Designer Show House 2017

 The first thing I noticed when I walked into this year's Designer Show House was the COLOR! Not in your face, over the top color; beautiful, strategically placed, just-the-right-amount of color. What I love about this is how relatable it is. A well designed space has to be functional, but the icing on the cake that really ups the WOW factor is the aesthetics. We first walked into this impressive pink foyer designed by Cutting Edge Homes. It was the perfect way to kick off the home.

My friend Beth Daigle, of 3 Olives and a Twist, and I went to "press day" together, excited to get the first look. Before the ribbon cutting, I had the opportunity to photograph my friend and client, Kim Macumber's room. I was so excited for her and boy did she go for it - her green butler's pantry made this small space POP. My favorite part was the moss-padded petal sink by Thompson Traders.

Talk about green - THIS LIVING WALL. Can I have this in my home now please? Tess and Ted Interiors and Anavera Design worked together to make this room cozy, unique, and a one of a kind conversation piece. I don't think I'm alone when I say this room made me want to snuggle up with a blanket, book, and cup of coffee.

Yes to cool blues and purples in the gorgeous kitchen by Kelly Rogers

Mally Skok's colorful table setting in the dining room perfectly complimented the darker paint and hand-screened window treatments.

Nostalgia hit home hard for me when I walked into this bathroom by Linda Lyons with wall to wall Dutch tile. I lived in Holland for 6 months and this was a great nod to traditional Delftware.

Go see more photos over at Beth's blog! 3 Olives and a Twist

The Designer Show House is a must see and put on by the Junior League of Boston. Visit from now until November 5.
For more information, visit https://www.jlboston.org/2017-designer-show-house/