What you can learn from Marty Moore and his brand shoot | Boston Photographer

No Bullsh!t on this brand shoot with CEO mentor, now author, Marty Moore for his book release, “No Bullsh!t Leadership”. It had to be one of the most organized shoots of 2021, which is mostly due to his daughter, and business partner, Emma.

Definitely a powerhouse father-daughter duo.

Emma was pretty much my dream client- she had a clear idea of the visual story they wanted to tell, and came up with a detailed shot list, including inspiration visuals, before our shoot.

The whole family played a part on this brand shoot:

Marty’s wife, Kathy, doubled as a personal stylist and helped get the most natural expressions out of Marty. His leadership skills, particularly his charisma and confidence truly came through in the finished photos. Overall he is a natural in front of the camera!

Determining location is such an important piece in telling your brand story.

More on how to determine the best location for your brand here. Since they needed a very minimal, clean backdrop, we opted for renting a space. After doing a bit of research, I sent Emma three options of potential sites, and let her decide which one best fit their brand and specific look for this shoot. We ended up renting the perfect studio space right in East Boston. 

Oh! And…

if you have that ever growing pile of books you mean to read but haven’t gotten to yet, I encourage you to add this one to the pile, though he also has a podcast for leaders and future leaders. It’s worth a listen on your next drive.

How to prepare for your session: The ultimate guide | Boston Photographer

Wondering how to get the most out of our time together? Do you have any specific shots in mind already? Have some questions about the shoot? Here is a comprehensive session guide to best prepare you for your Family Photos!

Step 1: Check the style guide for wardrobe.

Step 2: Feel free to send inspiration photos if you have them. If you have a pinterest board-share it!

Step 3: Answer the questionnaire I sent. It makes all the difference when I know a little about your kids and how to approach them. This is also a great opportunity to let me know if there are any specific shots you really want going into our session.

Step 4: Let the kids be kids and don’t stress if they aren’t “behaving”. Your 3 year old runs from the camera, your 5 year old has no idea how to smile naturally, and your moody 7 year old is done with us before we start. Sound familiar? We are here to make this fun and capture your kids’ true personalities, quirks, silly faces and all. If you are having fun, they will have fun.

3 of my must have shots:

Hugs and kisses

Tickles (or something similar that gets them giggling)

Active playing. Chasing our kids gets sweaty and dirty, and it’s not always glamorous. This is where the real stuff is. The stuff your kids enjoy and more importantly, open up to. All kids are different and if you know what kind of play brings out the best in yours, it is a huge help in capturing their genuine happiness.

Step 5: Go through this checklist to make sure you’re prepared:

1. Make sure everyone is fed and hydrated ahead of time (adults too). Everyone is just more happy when they’re not hangry. Tip: stay away from foods that stain clothes or faces

2. Bring easy snacks and water with you. Snack ideas: cheerios, white cheese, raisins…

3. Have outfits ready ahead of time - like wayyy ahead of time. Pack an extra if you have a young baby, messy blowouts and spit up are definite possibilities.

4. Leave yourself plenty of time. When you need to be somewhere on time, someone will have a meltdown or poop at the very moment you need to leave. Keep your sanity and leave yourself extra time, you don’t want to cut into your session time because your toddler hid his shoes.

5. Bring something your kids love. This is totally optional, but if your kid has a toy or lovey that brings them more happiness than anything else in this world, it would be a great idea to have it with you, and even get it in a few photos - it can make a really sweet memory to look back on. One of my favorite photos of my son is him holding onto his “Lovey” at the end of our family session.

Now you’re ready for your session! Just show up and have fun with your kiddos.

What to do when your kids won’t “behave” for their session | Boston Photographer

One of parents’ biggest concerns is that their family won’t cooperate for their session. You want photos of your loving, giggly, happy kid, and your sweet child won’t smile on command like an angel for family photos. Of course not! Your 3 year old runs from the camera, your 5 year old has no idea how to smile naturally, and your moody 7 year old is done with us before we start. Sound familiar? We are here to make this fun and capture your kids’ true personalities, quirks, silly faces and all. If you are having fun, they will have fun, and the giggles will follow.

Here are my top 5 tips for getting the best out of your kids:

1. Get your kids excited for the session and let them know how much fun it will be, but no need to over prepare them or add too much pressure for "best behavior”

2. Kids pick up on your stress, so stay cool, even when they don’t. Meltdowns come and go, we have plenty of time to take a break and reset, no biggie!

3. Bribes work. For older toddlers and school age kids, rewards can be our best friends. Having their favorite (non messy) snack on hand can be a lifesaver. But try not to break it out too early, or they’ll be fixated on it!

4. Go with the flow. I’ll always have an idea of how I want a shot to go, but one thing I’ve learned over the years is that young kids are unpredictable, and the better shot usually comes from allowing them some wiggle room.

5. Above all, if you are having fun with them, they will have fun with you. Be prepared to pull out all the stops with hugs, kisses, tickles, chasing, and their favorite ways to interact with you. You know what brings out the best in your kids, so come prepared to be silly if that’s what does it.

Gina’s Family Photos in Arnold Arboretum | Boston Photographer

As an early mother’s day gift, Gina spent a windy afternoon at the Arnold Arboretum with her husband Jay and two daughters. Years ago, I had the opportunity to shoot both Gina’s maternity and newborn photos for her second child. It’s always special to work with clients over the years and see their child(ren) grow, as her daughters now are in elementary school and very much their own person. 

That morning we were debating whether or not to reschedule the shoot due to the wind advisory, (which if you have long hair, you KNOW the wind can be a friend and an enemy) but ended up going with it. Thank goodness for that as we captured some great moments!

Emma and Isla had such fun energy and even as the temperature dropped, kept the fun and laughter going. The true sister spirit came through as they made each other giggle, and had reminders to be gentle with each other. My approach to this shoot, and all of my shoots, is lifestyle based, so I love capturing them in their element, letting their personalities shine through.

We ended the shoot in the rose garden, carrying that energy with us, as our last shots were of the family jumping and running around.

Fun Ways to Photograph your kids This Summer | Boston Photographer

Summer is here (and so is the heat)! Hand-in-hand with this warmer weather comes longer time spent outside, especially for kids. To capture your kids having fun in the sun, I’ve created a list of some summer photo ideas that will bring a smile not just to your kids face but to your face as well. 

Capture your kid:

1. Eating watermelon or summer fruit. Be prepared for sticky hands and chins! You can even make a day of this by transforming it into a picnic.

2. Splashing in the water. Pool, ocean, lake, it doesn’t matter. Yes, your kid(s) will love this one, and yes, you may get wet. Trust me if you miss the shot of the cannon ball splash, they will be happy to do it again.

3. Doing classic “summer things”. Fourth of July fun, lemonade stands, playing with bubbles, running through the sprinkler, bbq nights- capture a family moment you love!

Have fun trying out different summer activities with your kid and capturing the moment as is. Pro tip: remember to bring sunscreen and bug spray.

Here's (and cheers) to the Dads | Boston Family Photographer

Ok let’s be real - I often overlook the amazing dads. We are (finally) hyperfocused on mom, as we should be, let’s give moms ALL the support. But what about the dads trying to “do it all”. The dads that have to miss the moments we’ll never get back, or make the hard decisions to go back to work after a mere two weeks with their newborn because that’s what everyone does. The good ones are our support systems and they don’t often complain (until they come down with the dreaded man cold lol, can I get an amen?)

I didn’t fully appreciate what it takes for a good man to become an incredible dad until I saw Nick become just that. And I’m not talking the “Wow what a hands on father!” BS comments that we get when people witness dad taking the kids for a walk or having any general interaction with their kids (moms you feel me?) I’m talking about the dads that are IN IT. Whether it’s staying at home full time, rushing home from work to jump right into bath-time, or taking one for the team in the middle of the night.

Above image by Melissa Rabbitt Photography

Dads get a bad rap for the “are we done yet” attitude at their photoshoot. I get it; it’s not easy and sometimes even uncomfortable to create special memories on command. They aren’t flashy about their relationships, but when I get to actually capture a few moments of their genuine connection, those are the photos that make us all melt. 

YES! Your workspace is photogenic. How to easily prep your space | Boston Photographer

Ok, our workspace does not look like HGTV in day to day life, but there are some really simple things we can do to style it for photos. If you know me, you know I love shooting a portion of our brand photos in the spaces my clients actually work in. If we are talking real and authentic, this is it! We want it to look clean and “effortless,” but not perfect, so there are some really simple ways to prep your space for photos.

1. Declutter. This is the number one, number two, and number three way to prep your environment. This doesn’t mean clearing off your desk completely, we want it to look functional, but not chaotic. Remove stacks of papers, organize pens, and clean up wires. These simple things will dramatically impact the way your desk photographs.

2. Remove “heavy” or dark objects from background. Darker objects steal focus, and we want to keep distracting elements out of the background. (example here before and after?)

3. Add life! Now that we’ve removed, it’s time to add. Green plant life would be my recommendation but any sort of flowers or plant will do the trick. This can be a desk plant, bamboo stalks, or a larger standing tree-type plant. (photo example with plants in foreground and background). Plants are a styling must have for most lifestyle photoshoots, no matter what your business is.

That’s it! Just a little rearranging and your space that you didn’t think would be appropriate for photos, is now the clean, personalized space you need for your brand photos. We want it styled, not sterile.

Bonus tip: if you already have brand colors, subtly accessorize your space using those colors in your vase, plants/flowers, pen, notebook, or desk organizers. The key here is subtle, pick one or two of those items, not all of them.

Baby Portraits: six months old, cheeks, and smiles-oh my! | Boston Photographer

The first year of baby’s life goes by so fast! Each month brings a new milestone, whether it’s sitting up, holding objects or crawling. While I absolutely love newborn shoots, it’s always exciting to work with babies within their first year. Just like each month brings a new milestone in development, a 3 month old and a 9 month old react differently in front of the camera. This past spring I had the lovely opportunity to work with Theo, a six month old, at their stunning condo in downtown Boston, and oh man, did he have the best expressions. Wait till you see those cheeks!

Theo was a natural, like ready to be on the cover of magazine-worthy. As a six month old he was sitting up by himself, and loved grabbing his feet or was completely fascinated by the drawstrings on his pants. While he went through the range of emotions like most babies, Theo was quick to offer back up a smile, thanks to his cheerleaders and support team, his mom, dad, and aunt! All of whom were running around behind me chanting, singing, playing peek-a-boo, and redirecting his attention with Sophie the giraffe. 

As you can see from the photos, Theo had multiple outfits which are especially helpful to have on hand on any infant shoot, (because babies can be messy). He went through his changes like a champ, and his wardrobe went great with the overall vibe of the space. Enjoy some of Theo’s moments below!

6 months is a big milestone! But no matter the age, if you interrupt nap time, there will be some tears.

A Tribute to the Mamas | Boston Family Photographer

Moms. I see you. Organizing family photos, juggling schedules, getting outfits together, bringing supplies, making sure the kids (and partners) look happy... all you want is a few good photos since you have none.
Then I get to witness and document these amazing sweet, silly, lovey moments and it's the best.

I hope you have a beautiful Mother’s Day.

What to Expect on Kids Brand Photoshoot | Boston Photographer

I love working with kid’s brands!!! Love it, love it, love it. And even more so when the marketing coordinator doubles as the stylist and totally nails her vision. Commercial and editorial shoots with kids can be about as unpredictable as they come, but that’s part of the fun - thinking on your toes and getting spontaneous authentic images. This shoot was also special because we got to work with Todd and his two sons, so capturing the natural chemistry between them was easy.  

There was never a dull moment at the studio, as Todd’s launch for children’s eyewear brought in a mix of fun and curious personalities. Part of the joy of working with kids is the wonder and energy they bring to a photoshoot.

They remain in constant awe of the world around them and ask questions about absolutely EVERYTHING! It makes you pause for a moment to think about how exciting it must be to experience something for the first time. Some of the most common questions revolved around my camera. How does it work? Where do the images go? Can I see them? Not only were they fascinated by my camera, but also my 7 month pregnant belly! Where is the baby? Can I see it? How does he breathe in there? (Still trying to figure that one out myself actually :) 

When working with children I find it so important to speak their language and engage with them, in order to build connections. Being a bit goofy and silly can create some great expressions. 

There was one point in the shoot that I had each of them scream as loud as they could, which would immediately turn into giggles and so many fun outtakes.

While the children were absolute CHAMPS, in true kid fashion, they were all falling apart by the end of the day. I always watch for indicators that they are done when working with child models, it won’t do any good to push them past their limit!

Overall this shoot was a blast! The fact that the whole family played a role made it extra memorable. Leigh, the marketing coordinator and Todd’s wife, took control over the creative directing, styling, and casting (Leigh can you organize EVERY photo shoot for us please?). And Todd got to interact with his sons, who inspired him to create the “Still” line of tween vision wear. The images captured from this shoot were honest and genuine, I just love how children feel so comfortable with themselves. Did I mention how much I love working with kids’ brands??

My Five Favorite Unique Boston Locations For Your Family Photos | Boston Photographer

Boston Public Garden, Arnold Arboretum, Seaport–all prime photo locations and quintessential Boston gems. And it’s always a different experience, no matter how many times I shoot there (thanks to you!) All great options, but if you’re looking for some off-the-beaten-path, unique locations for your family photo session, they are not as far as you might think. While they might not look like much as a whole on the outside, there is always a spot to create great images. (BONUS: one of these locations has been teen approved- meaning they are more invested in the shoot!) 

Destination 1: Underground Ink Block. This urban graffiti park located between Boston’s South End and South Boston is fun for any age. Bright, bold colors and fun art-what more could you ask for!

Destination 2: Mill Buildings near my Lawrence Studio. Remember me mentioning the teen approved site? Well this is it. Actually, I recommend this location only for older kids due to the raw industrial nature of the space. (of course it’s safe to shoot at, but not for little wandering hands). It creates some cool (yes, this word was used by a teen), industrial looking images.

Destination 3: Unkempt Field or Hill. Those tall grass photos that capture the light–need I say more? You know what I am talking about. For this type of location, I always suggest bug spray and a blanket.

Destination 4: Your home. This location is the most overlooked option. Share your love for the space you live in. Indoor, backyard, there are more great little nooks than you’ve ever realized.

Destination 5: An interesting wall. Have you ever driven by a side of white brick wall, or brightly painted side of a building, and thought, “isn’t that interesting?” No? Just me? A simple wall can add a lot of different looks. Bright, bold, rustic, edgy, playful. Add a simple texture background to keep the focus on you and your family, while giving your photos a bit of a flare.

Looking for more ideas? Reach out, so we can find a location that’s perfect for your family photos.

7 Tips for What to wear to your Brand Photoshoot

When scheduling a Personal Brand Session, clients always ask, “What should I wear?” I’d like to share my top 7 tips for what to wear to your brand photoshoot! Before we get to the details, my best advice is to work with a wardrobe stylist, especially if you are doing an Essential or All Inclusive Personal Brand Session.

A good stylist will take into consideration what will be most flattering on you and relevant to the overall vibe we are going for in our session. If you love styling yourself and you know you got this, GO FOR IT! You know yourself and your brand best! Whether or not you decide to work with a stylist, here are some items to consider when choosing outfits for your Brand Photoshoot.

1. What do you Want to Convey?

Is your brand upscale luxury? Or, down to earth and casual? Your wardrobe should 100% reflect the messaging you want to put out there.

2. Variety

We all need some variety in our lives, and our photos are no different! You don’t want to have 20 photos of you in the same outfit scattered across your social media. Instead, consider all the different hats you wear.

You dress one way when you’re working at home (although maybe we can go a step up from the sweats and unwashed hair here). I'm going to bet you dress another way when you’re meeting with clients, doing a speaking engagement, or shipping out products. Your looks can be multi-dimensional and still cohesive.

3. Survey your Wardrobe

Go through your wardrobe with a fresh set of eyes before our shoot in order to determine what you already have and what you need.

• What are your absolute favorite go-to pieces?

• What do you love about them?

• Do any of them fit into your brand?

If yes, great! Use these items as a starting point. Now, think about what you need to complete each outfit - a statement necklace or earrings, a floral skirt for twirling, a ripped pair of jeans, or a cute hat, there are a million ways to refresh a wardrobe staple for our shoot.

4. Give Yourself Time

Choose your outfits and accessories ahead of time. You want to give yourself PLENTY of time to order, try on, and return if necessary.

5. Choose Colors Wisely

Keep your brand aesthetic at the forefront of your mind. Now, I’m not saying that if your brand colors are navy and gold, you should come to your brand session dressed head-to-toe in navy and gold. (please don't do that!) But the colors you choose should complement your brand aesthetic. You can accomplish this in a variety of ways like throwing on some gold bangles to complete your look, or draping a navy blazer on the back of your desk chair.

Bottom line:

If your website and insta feed are all neutral, soft tones, we should not be focusing on a rainbow palette for your wardrobe. That being said, don’t be afraid to strategically throw in a pop of color to grab attention when appropriate.

6. Ask for Feedback

Try outfits on, take photos, & send them to your photographer. This is a collaboration, so if you’re on the fence about what is appropriate for your brand photos, ask for feedback!

I LOVE helping clients curate their wardrobe for a brand photo shoot.

7. Fit + Comfort is Priority

Above all, we want you in well-fitting clothes. If something is uncomfortable, too big, or too tight, it will likely translate in the photos. When you feel and look your best, you radiate confidence!

I’ll say this one last time for those in the back:

Try it on BEFORE your shoot

Bonus Tip

While I highly recommend working with professional hair and makeup for your session, keep in mind that whichever option you choose, it is most important to remember that we are almost always going for an everyday look. If you’re done up with smokey eyes everyday when meeting with clients, then girl, Rock it! But we want your clients to see YOU in your photos, not a done-up, unrecognizable version of you. You’ll be at your best in front of the camera when you look and feel like yourself.

I hope you found these 7 Tips for What to Wear to Your Brand Photoshoot helpful! If you are interested in learning more about Emily O’Brien Personal Brand Photography, or want to schedule your Personal Brand session, contact me here. I can’t wait to hear from you!

Emily O’Brien Photography is a Boston based Photography Studio specializing in Personal Brand and Family Photography.

Where do we shoot? How to determine location | Boston Photographer

Yessss we’ve booked your brand photo shoot! We’ve had our discovery call, you’ve filled out your brand questionnaire, and we have a date on the calendar. We’re off to a great start, and now we must decide - where will we shoot?! Location is one of THE most important elements to planning for your brand photos. The location is our backdrop, the foundation for creating the vibe, for telling your brand story. We have to get this right. I certainly have my suggestions, but really the decision comes down to what feels right for you and your brand.

Here are the spots I suggest turning to first:

Your work space. This is as real and authentic as it gets folks. Where do you ACTUALLY make the magic happen? You do not have to have an HGTV ready space in order for us to have a successful shoot. Think about all the places you work - studio, workshop, living room couch, office desk, your kids’ playroom floor :) Make a list of all your potential workspaces and we can narrow down the most photogenic and relevant from there.

The photo studio. Need a clean, minimal backdrop to show off your products, process, or service? Our studio is a great clean slate to build in a few of your own brand elements.

Outdoors. Infinite possibilities. A well manicured park will NOT be the place for everyone’s photos. But this is a great way to subtly incorporate key elements. Do you operate your biz out of the city? Let’s brainstorm potential city backdrops without being in-your-face about it. Are “organic” and “natural” words you use to describe your brand vibe? Maybe we use soft textures in front of an old barn. Those are two COMPLETELY different stories, just by changing location.

Rented space- Airbnb or Peer Space. I love this option. This may take a little more investigation, but so worth it in my opinion. If you are a food blogger and need a gorgeous kitchen as your backdrop (but your kids and messy kitchen at home make it impossible to shoot there) this is it. These spaces come photo ready, are easy to book, and have a huge range of options if you know what you are going for. This will require a rental fee, but it makes planning for our shoot so easy, I think it’s worth every penny and then some. We don’t want to spend half the day setting up, breaking down, and rearranging. Keep it simple and effective with a turn-key option.

Now that we’ve addressed the BEST spaces to shoot, I want to talk about the places that do not make great locations and why. Generally speaking, public spaces that we can’t get pre approved for shooting, or are open to the public when we want to shoot, do not make great options. There are too many variables that are out of our control and can seriously hinder our ability to shoot. Not having permission ahead of time, and trying to shoot there usually results in disappointment. If we want to shoot at a public space, I’ve learned to ALWAYS ask ahead of time. Even if we do have permission, if we want to use the table in the corner with the best artwork, and best natural light… Guess what? Someone will already be sitting there when we arrive. I’m not saying we never shoot at public spaces, but they will take some extra consideration and planning, and always require a backup plan.

Above all, our location needs to speak to your brand. It needs to be consistent with the look and feel you are going for. This requires some brainstorming together, but is actually a really fun part of the process. The right location makes wardrobe, prop and shot list planning so much easier.

How to get natural expressions from kids | Boston Photographer

Nothing compares to a genuine, heartfelt smile from your kids. Throughout the years I have discovered some of the best ways to get authentic emotions out of kids, and I’ll let you in on my secrets. It’s not as difficult as you think, just get ready to be a little goofy!

I absolutely love working with kids. They typically don’t fake how they feel, especially the younger ones, and kids tend to wear their expressions very honestly; creating a light-hearted atmosphere can give you the genuine look you want. When I’m on a shoot, I am always ready for those candid shots to capture them in their natural setting. 

Try kissing them. Babies and toddlers can be the most unpredictable, as one moment they may be laughing then the next it's like a little rain cloud is over them. But one of my favorite ways to bring joy to their faces is having mom, dad, brother, sister, you fill in the blank here, kiss different body parts. Their eyes, nose, fingers-try it all! 

Another safe option to melt those serious expressions is Peek-a-boo. You’ve got to love a classic. This one works best on kids under the age of 2.

Here comes the tickle monster! If you know your child is ticklish this can be a great secret weapon to turn any frowns or discomfort into a toothy grin. 

Toss your child up in the air! (safely)

Who doesn’t love a good dance party and sing along? Dancing can help a child relax and get out any jitters. Young ones love songs, so bonus if you sing in a silly voice. For upset babies, try putting on their favorite song to see if that can crack a smile or at least change the mood.

Make everything a game. See who can jump the highest, or if they can pop out from behind a nearby prop on the count of 3. Play Simon Says-but add an accent! Or tell them to hold a serious face and keep it as long as they can.

Break out the jokes! (Yes, even dad jokes) This one can work on both younger and older children. Maybe it’s a knock-knock joke, or a family inside joke. Perhaps you might even use some bathroom humor for the younger ones-whatever gets them cheesing!

Connection is key for older kids. Teenagers will whip out their phones if they have the chance. Ask them if they have any photo requests so they feel more invested. Find out their interests by taking some time to chat.

Make a funny sound. I tend to use this one for babies and younger children to grab their attention, but you can also make an older kid laugh this way as well.

Take. Breaks. Period. An hour can be a long time for any kid (and parents too if we’re being real here). If anyone needs a break, we take it. Taking 5 quiet mins in exchange for a happy 10 mins is always ok with me. .

Next time try one of these tactics to get a real smile, sometimes it just takes a little trial and error.

The 5 best ways to put your brand photos to use | Boston Brand Photographer

Having your personal brand photos taken is a big leap for any professional. Some reading this may be thinking, “Yeah, that is a big leap - a big, scary leap!” Think of it this way, though: it’s also a leap that announces to anyone and everyone you know - and lots of people you don’t know yet but will soon enough - that you are someone who takes your career seriously enough to start forming your own brand through imagery. You have a message to tell the business world, and you’re going to do it through actions, words, professional business photos - you name it - to reach your ultimate goals.

Getting personal brand photos takes time, investment, and confidence to say to the world, “This is me. Take a look. I’m a professional who’d like to know more about you, so I’m taking the first step and putting myself out there. Let’s collaborate!”

So taking the photos is one thing. You go the session. It’s a beautiful setting. The vibe with the photographer is great. You really feel like your brand and personality were captured during the time, and you feel great after leaving. 

And then you receive the photos. What do you do next?

Using your brand photos effectively

Social Media:

Not that these are necessarily in order, but social is an obvious choice for having professional business photos. Clients, employers, and others in your field not only interact and see the content you post on Twitter, LinkedIn, Facebook and other platforms; remember, before they knew you, their first impression of you was likely your profile picture. So you want a picture that reflects who you are and how you do business, not only to those who follow and interact with you on social to make the conversations more authentic, but also to people visiting you and may end up becoming followers, friends or colleagues in the future.

Personal Website:

A clear need for personal brand photos is to offer readers a couple different glimpses of you on your personal website. While not everyone has or needs one, for many - for example, freelancers - letting your audience get a peek behind the curtain and see more of you personally is a great way to grow trust before even communicating. In addition, the quality of the photos represents a very obvious investment in your work (think, the old: “Here’s someone who isn’t messing around.”), giving potential clients another reason to consider you for the gig.

Print collateral:

It’s science: we remember things we touch better than things we hear or see. So to real estate agents, attorneys, insurance reps, financial advisors, yoga instructors - to anyone looking for regular clients: Take a good look at your print collateral...does it illustrate your brand as fully as it possibly could? Details matter - in any industry - so some finer points in pictures that more closely define you, and not just a random face in a mailbox, could help set you apart.

Hold onto them:

Obviously you want to use your pictures. But don’t go using all of them! At least not yet. Rotate your profile pictures out with fresh ones. Change up the mailer or brochure looks, or your photos on your site or social platforms. What’s important is that you have some you can turn to periodically to keep your audience giving you a second look. And another reason to hold some pictures in the back pocket: press! If you are ever featured in an article, having a handy folder full of a variety of shots makes you look like a pro.

Repeat:

Eventually, you’re going to run out of photos to cycle through. Your styles may evolve and more importantly, the styles around us change as well. Stay ahead of your competitors’ three-year-old photos. Be that person on your followers’ social feeds who not only has fresh things to say, but has a fresh look as well. So periodically getting brand photos taken - at least once a year - is key to that process.

While getting brand photos taken is a huge first step in establishing yourself as a force-to-be-reckoned-with professional, it’s what you do with them that matters most. Make sure to take full advantage.

How to Do Winter Photos the Right Way | Boston Photographer

I absolutely love the seasons. Each season brings you something to look forward to and enjoy. Apple picking and leaf peeping in the fall, blooming flowers in the spring, sunshine in the summer, and hot cocoa and snow in the winter! Living in Boston we get the full force of the seasons, and winter can bring us a beautiful snowy wonderland but also some frigid temperatures. Don’t let those temperatures discourage you from creating some cozy, magical photos with your fam!!

Don’t underestimate home photoshoots. Home is where the heart is, creating some wonderfully fun and cuddly images in a space that means something to you. Before every session I take some time to scout the best spots around your house with the best lighting. (Spoiler, I can ALWAYS find at least a few spots). Indoor sessions are perfect for young kids and babies.

In the mood for some outdoor shots as well? Maybe it snowed the night before or the lighting is stunning. Combo sessions are a perfect way to get both outdoor and (warm) indoor photos! Just remember to bring plenty of layers. Older kids can have fun layering up, and young kids will get excited to run outside-though their mood can change pretty quickly (hello cold hands and runny nose) All we need is a few minutes outside, before running back home to warm up! Pro tip: A change in environment is also great for resetting not-so-great moods.

The Top 3 Things Holding You Back from Your Brand Photos and How to Fix Them | Boston Photographer

Feeling hesitant on planning your own personal brand photo session? You are not alone! But rest assured, as I walk you through three of the most common things holding people back from taking brand photos, and how to fix them. 

1. I don’t like the way I look.

Leave that to us! 

First I will  provide you with a posing and style guide. If you want to take your style to the next level, I can recommend one of the wardrobe stylists I love. Working with professional hair and makeup is also a key factor in amping up your look. It’s important to work with someone who can give you an everyday look - if you don’t wear an updo and smokey eye as part of your everyday look, let’s keep it real. Great HMU artists know how to give you the gorge look that’s still YOU.

We created a PDF guide with the absolute best wardrobe advice everyone needs before going into a photo shoot: Download it here

2. I don’t know how I would use these images.

Social media, blogs, website landing pages, about pages, process pages, email campaigns, printed marketing materials, press releases, etc, etc, etc.

Did you know that images on social media posts receive 120-180% more engagement and visibility? Powerful images provide a quick and clear message to your clients (esp for those who scroll right on past text). With the images from your brand shoot, you can create a visual library for fresh social media and marketing content.

3. I’m not ready.

When is anyone 100% ready?

Anything new can be intimidating, but you gotta start somewhere. We will start off with a brainstorm session, which will allow me to get to know you and your brand better. From our discussion, I can create the perfect shot list for your business. This is a great opportunity for you too to discover what you value in your business and want to highlight. I guarantee once we start, you won’t be able to wait to do it again! 

Captivating images are what make you stand out to your potential clients. They give your audience the chance to see what it’s like to work with you. All personal brand sessions are 100% customized to you, and conveying your brand story.

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“Working with Emily was incredible! Not only did she know how to work with my brand board, but also went out of her way to create her studio with my brand colors & specific plants to extenuate the look and feel of my brand. She was professional, extremely accommodating, friendly and more importantly.. AMAZING at what she does! I have the most gorgeous photos for my web site…”

— Gwen K, Homeopath

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My Approach to Candid, Natural Family Photos - Goodbye Fake Smiles | Boston Family Photographer

Can you even imagine that trying to get a few good photos of your kids could be stress free? Or that capturing natural, candid photos of the whole family could even be fun and enjoyable? I know it seems like a pipe dream but it’s really all in the approach. Keep reading for my favorite ways to capture your unique family dynamic, naturally.

You know when you ask your kids to do a task and they completely ignore you? But if you ask the same thing of them, play it cool, make it fun, like it’s their decision, they are all over it. Family photos are no different. Instead of “stand there and smile”, we take more of a “I bet you love your mom so much, how do you show mom how much you love her?!” approach. This allows the kids to be spontaneous and candid, and avoids the fake smiles.

Our sessions are for the families that genuinely love being around each other and playing with their kids. Before our session, we start with a questionnaire to get to know your family better. This gives you the opportunity to think about those silly, playful moments you have at home with your kids, and share them with me so we can recreate them at our session. 

Worried about what everyone’s wearing? I know this can be one of the most stressful things about scheduling your family photo session before you even think about walking out the door. That’s why I’ve put together this guide (click here) that makes planning outfits super easy. I also love being a part of this process, so I always encourage families to send me options if you want my input. The best thing you can do is make sure everything fits everyone ahead of time, and lay out your outfits the night before your session, right down to socks and shoes.

Our ultimate goal is to document your family so you have these memories of how you actually were, how you played, how you laughed, and how you loved each other. So if your kid buries her head in your shoulder for every photo, or will only wear his favorite sweatpants, it is what it is, and I promise you’ll want to remember this phase either way.

The year of the supermom. Moms You need to hear this now

It’s been a year unlike any other. Can we just take a moment to CLAP.FOR.THE.MOMS. The working moms, the stay at home moms, the special needs moms, the home educator moms, the moms that TURNED IT UP this year because we had no choice. I won’t go into the glaring societal pressures of working moms that really presented themselves this year (but read: lots of eye rolls for corporate America totally displaying all the ways we leave working moms in the dust).

You were expected to work full time hours, while also providing your own full time childcare and education for your children. And to my SAHMs, we see you, and the 168 hours a week you’re working.

I’ve done both this year. Neither is easy, both test your relationships, and both can feel like the weight of your entire world is all on you.

But you did it. You’re doing it. Your kids are going to be just fine, and you’ve learned you have freaking superpowers for getting everyone through this year alive. 

To my new moms - it has been incredibly isolating for you. Your village was never allowed to exist. And you did it. You. The sleepless nights, not being able to put baby down and have a minute to yourself, second guessing everything...and all the baby snuggles in the world.

To my toddler moms - I feel you. I’m there. Power struggles, no breaks, life without playdates is HARD. But this bond we formed with our kids? Unbreakable forever.

To my young school aged moms - How? How can you be expected to help your kids learn and give them what they need? You’re not a trained educator, but you taught them about real life. They see you. They admire you everyday.

To my teenage moms - Your fragile teens had everything taken away from them this year. Sports, structure, necessary peer interactions, important milestones. And you still made them feel special and loved.

Everyone has had their own struggles and obstacles. No matter where you think your failures from this year lie, YOU ARE INCREDIBLE. You carried the weight of your world. Cue Beyonce’s “Who Run The World? GIRLS” in the background please. Way to go Moms.

What To Wear For Your Spring Photos | Boston Family Photographer

Spring clothes are soooo cute!!! And such a much needed break from our winter jackets. I love a good spring wardrobe, but keep in mind we are in New England, and summer in April is usually just a dream. So before we break out the tanks and summer dresses, think about spring layers.. let me say this again. Spring layers. Just like fall layers, but lighter and more springy :)

Here are a few of my favorite spring looks and steps on how to nail them:

How to nail the layered spring look:

1. Start with one outfit you love, and base everyone else's around that

2. Don't be too matchy! Layer with simple patterns and color blocking

3. Texture. Incorporating different textures is a great way to avoid feeling "over-patterned"

4. Keep it timeless. Avoid words, graphics, and logos on clothing

5. Accessorize. We love layering for the simple reason it's a great way to incorporate a fun hat, pair of tights, jacket, scarf (not too bulky), or little peekaboo of color.